Compare Cision и KickoffLabs

Benefits:

You get contact info from journalist that you wouldn't be able to find online. And they all have opted in. Great search tool to find new outlets an... Read more

You get contact info from journalist that you wouldn't be able to find online. And they all have opted in. Great search tool to find new outlets and great monitoring service.

Drawbacks:

Expensive software but you are purchasing a lot of contact information. Great if you have a big PR initiative, otherwise it's hard to validate the ... Read more

Expensive software but you are purchasing a lot of contact information. Great if you have a big PR initiative, otherwise it's hard to validate the expense

Summary:

Use it as a daily tool for media and influencer outreach.

Benefits:

Cision has always been the gold standard for media research. The robust platform boasted hundreds of updates daily, and the media list output has b... Read more

Cision has always been the gold standard for media research. The robust platform boasted hundreds of updates daily, and the media list output has been largely reliable.

Drawbacks:

Unfortunately, Cision either suffers from poor leadership, poor vision, a lack of care for its customers, or some combination of all the above. Asi... Read more

Unfortunately, Cision either suffers from poor leadership, poor vision, a lack of care for its customers, or some combination of all the above. Aside from the fact that the results are no longer as reliable as they used to be, each and every update to the user interface has made the platform worse. The UX is not intuitive or easy to use. The customer service is not remarkable in any way. The technical support is a bit of a disaster.

Summary:

Every serious agency needs a media research tool in order to build and execute media relations campaigns; we're no exception. Media research is lar... Read more

Every serious agency needs a media research tool in order to build and execute media relations campaigns; we're no exception. Media research is largely the only thing we've used from Cision. Our team has become disillusioned with how difficult it has become to create meaningful media lists. So much so that we're likely to transition away from Cision when our contract expires.

Benefits:

Cision allows us to track the online conversation surrounding a certain topic, and allows us to keep a pulse on how our company and products are be... Read more

Cision allows us to track the online conversation surrounding a certain topic, and allows us to keep a pulse on how our company and products are being discussed.

Drawbacks:

Sentiment is an issue. Cision automatically grades content as positive, negative, or neutral, but it is FAR from a perfect process. Often times, ce... Read more

Sentiment is an issue. Cision automatically grades content as positive, negative, or neutral, but it is FAR from a perfect process. Often times, certain trigger words result in something being graded a certain way, but the context is not interpreted. For instance, a headline may read "XYZ platform prevents bad customer experiences" but because the Cision software sees "bad customer experiences" it is automatically graded as a negative sentiment, despite being positive. This creates a decent amount of manual effort to sort through all content.

Summary:

Overall, Cision is an imperfect but very necessary tool for anyone in the PR and communications field.

Benefits:

I've used Cision on and off throughout my (long) career. It has always been 'on top of things'. I always felt it was innovative and did a good job ... Read more

I've used Cision on and off throughout my (long) career. It has always been 'on top of things'. I always felt it was innovative and did a good job of gathering media data.

Drawbacks:

I've found that the database isn't as user friendly as some of the other databases that are out there. I also have a subscription to a competitor a... Read more

I've found that the database isn't as user friendly as some of the other databases that are out there. I also have a subscription to a competitor and have found that Cision does not pull in the same articles as this competitor.

Summary:

We use Cision to monitor media mentions and for their media database

Benefits:

I like use this fantastic tool for create landing pages and email collection pages to test my projects, I can create so a contact form and also a ... Read more

I like use this fantastic tool for create landing pages and email collection pages to test my projects, I can create so a contact form and also a referall campaign, the price is very good and i can save a lot of money respect other tools.

Drawbacks:

Maybe some time can open some page slowly, but is very rare

Summary:

Benefits:

Kickoff Labs has the ability to turn any campaign into a viral machine due to its level-based reward system. Our company increased or email list by... Read more

Kickoff Labs has the ability to turn any campaign into a viral machine due to its level-based reward system. Our company increased or email list by 5x in one weekend through a successful campaign that we launched through it. They are one of the few providers of this service on the market. Also, their customer service was excellent. We were able to get their support, ongoing, for our campaign.

Drawbacks:

Our Company uses Leadpages. Unfortunately, the integration between Kickoff Labs and Leadpages was not seamless - it took about 6 hours to troublesh... Read more

Our Company uses Leadpages. Unfortunately, the integration between Kickoff Labs and Leadpages was not seamless - it took about 6 hours to troubleshoot. Additionally, Kickoff Labs does not work with the new version of Leadpages either. Additionally, it's really expensive. We don't do campaigns all the time - Probobly only once per quarter. So the monthly fees really do add up. However, they are cheaper than the alternatives. Finally, we'd love to use Kickoff Labs as a thank you page for our Shopify store. For the life of us, we couldn't figure out how to do it - even though it would be a super powerful tool l.

Summary:

Excellent product. I hope they can make it more cost effective and easier to integrate with other apps