Who is this service for?

With best-in-class time-to-value, services, support, security, and scalability Brandfolder enables Enterprise and Mid-Size businesses to create compelling brand experiences with efficiency and speed.

About Brandfolder

An industry leader in Digital Asset Management software, Brandfolder delivers a platform that is as intuitive for users as it is powerful for admins, to easily store, manage, share, manipulate, and analyze assets across hundreds of formats including 8K video, documents, images, and 3D renderings. With best-in-class services, support, security, and scalability, Brandfolder helps global brands create compelling, timely, and consistent brand experiences with unparalleled efficiency and speed.

Average rating 4.8/5

Total score
4.8
“Ease of use
4.7
User support
4.8
Features
4.6

Product details

Starting price:

1usd / per month
more about prices

Free trial:

Yes, get demo

Desktop & Mobile Platforms:

Cloud, SaaS, Internet

Training:

Documentation

Online

Support:

Working hours

Online

Software Developer

Smartsheet
http://www.smartsheet.com
Set up in 2012
United States

Features

Archiving & Retention
Artwork Management
Asset Categorization
Asset Library
Asset Sharing
Campaign Management
Change Management
Collaboration Tools
Compliance Tracking
Customizable Branding
Document Classification
Document Generation
Electronic Signature
File Conversion
File Recovery

Fulfillment Distribution
Metadata Management
Mobile App
Offline Access
Optical Character Recognition
Project Management
Reporting/Analytics
Search/Filter
Version Control
Workflow Management

Alternatives Brandfolder


M
Michael B.

«My experience overall is great, except for some issues with integration with Adobe CC.»

Usability

Support

Features

4

Overall rating

Benefits:

I like that I am able to upload all of the assets I use so that others are able to access them as well. This allows us all to ensure we are using the same and most current version of an asset.

Drawbacks:

I dislike the integration of Brandfolder with Adobe CC. It is difficult to search for items in the plug-in, it takes quite a while for the items to load into Adobe, and when I go to export a project out of Adobe into a PDF, the links become broken.

In sum:

We are solving the problem of sharing assets in an efficient way and making sure everyone is using the same asset and most current asset. This has been helpful in saving time by being easily able to send the requester a link to an asset or login to Brandfolder as well as saving time having to revise a project because it contains an outdated asset.

October 2, 2021
Feedback source: the Internet
Mindy G.

«Brandfolder is an awesome tool to collaborate with different departments! »

Usability

Support

Features

5

Overall rating

Benefits:

What I like most about this software is being about to track which assets are being used by different users, and our marketing team is able to use that information to make more successful campaigns. It is a great resource for our company to ensure that everyone was using the most up to date assets. I also love that it has a super easy, very visual interface that makes it a breeze to find exactly what you are looking for quickly.

Drawbacks:

I think the biggest trouble we have with the software is signing people up for the first time. Sometimes the email sent from Brandfolder goes to junk mail, and the person receiving the email doesn't always know to look there.

In sum:

Organization was the top benefit for our marketing team. Our dropbox was getting filled with different variations/edits of our millions of assets, and dropbox allows us to house our final assets so looking for the correct version is simple now. We also don't get one off requests from other departments since dropbox makes it easy for them to find what they need and resize any asset.

September 11, 2021
Feedback source: the Internet
C
Courtney B.

«Crawford Outdoor Loves Brandfolder»

Usability

Support

Features

5

Overall rating

Benefits:

How easy it is to find and share assets. That you can download multiple file types and sizes.

Drawbacks:

Can't scroll through thumbnail of all content images on first page.

September 10, 2021
Feedback source: the Internet
L
Luisa F.

«Makes everyone's Lives so much easier»

Usability

Support

Features

5

Overall rating

Benefits:

The best thing about Brandfolder is convenience! We have a lot of different offices around the world that we service and we have gotten so many compliments because people love using it. I no longer get 20 emails every week asking for the same resources (logos, pictures, colors..) and I don't have to spend hours looking for resources because they all organized neatly and ready to be shared. the other best thing is the Template maker. OMG, I needed this for so long and now that I have it I'm still so excited i get to use it!

Drawbacks:

I honestly don't have any cons. I guess it took me some time to get used to the non-file system - but that is on me and the system actually works wonderfully.

In sum:

Brandforlder helps the whole organization to look more standardized. coming from every region of the world - everyone uses the resources from one source! that's what we really wanted

September 1, 2021
Feedback source: the Internet
j
jess s.

«Digital asset management pro»

Usability

Support

Features

5

Overall rating

Benefits:

Having a one stop place to share images internally as well as vet incoming content from freelancers has been wonderful. This tool has helped us eliminate the duplicate file issues from cross department asset needs, allowing for powerful search as a way of organization. The staff has been great in customizing all of our needs, and being available for any questions.

Drawbacks:

the tagging process was a bit difficult for us. Some of the automated tags did not line up with our images, and we in-turn had to do a lot of manual tagging for the initial upload.

In sum:

The overall process has been really smooth. We had tons of support from brandfolder with the uploading, and getting used to the interface.

August 27, 2021
Feedback source: the Internet
g
gabrielle Z.

«Good, But Needs Improvement»

Usability

Support

Features

4

Overall rating

Benefits:

I love that you can actually see the assets. This is a gamechanger when looking at creative and photography.

Drawbacks:

Everything is case sensitive - which leads to our team members creating lots of duplicate tags. It is also a bit of a mess getting your team aligned with tags/labels/sections. It is not as intuitive as other softwares. You also have to know exactly what tag you are searching for as the search picks up on tags not file names.

In sum:

We like using it but the tag/file name limitations has caused issues.

August 19, 2021
Feedback source: the Internet
N
Nick F.

«Brandfolder is great»

Usability

Support

Features

5

Overall rating

Benefits:

The thing i liked most about Brandfolder was the simple UI. Its easy to use, easy to look at and just works.

Drawbacks:

I think most software has this same issue but some of the features i want are not available unless i buy the higher packages. Trouble is i don't always need everything else in those packages.

In sum:

Brandfolder has been a great addition and has allowed us to easily share files but also allows us to have a one-stop-shop for digital assets. Customers can now get what they need.

August 1, 2021
Feedback source: the Internet
S
Stacy F.

«Good asset management software»

Usability

Support

Features

5

Overall rating

Benefits:

I like the options to have multiple folders, and to be able to tag assets.

Drawbacks:

i cant think of anything else at this time.

July 25, 2021
Feedback source: the Internet
A
Adam L.

«Classeq and Brandfolder»

Usability

Support

Features

5

Overall rating

Benefits:

1) Really simple to use and requires next to no training when giving our distributors access to assets. 2) Ability to embed assets on website - reducing the time required to update multiple CMS systems 3) Pins - Great way of showing all assets for products

Drawbacks:

We use this for multiple brands - the only improvement i could think of at this stage is if you could create a collection that was fed from the different brands. So that when we are pitching with combined brands we can have a collection that is specific to that client.

In sum:

We use Brandfolder to share with a large network of distributors, plus international subsidiaries and other internal stakeholders - A great way to have everything in one place.

July 23, 2021
Feedback source: the Internet
C
Craig J.

«Solid Platform»

Usability

Support

Features

5

Overall rating

Benefits:

Ease of implementation and responsiveness of our tech team are excellent. Technical team is open to out suggestions and works with us to help get what we need

Drawbacks:

At this point there's nothing although some of the images could be smaller for faster load on our app. But they are working with us on that and I don't imagine we'll get that sorted in too long a time.

In sum:

Working with these guys has been super easy and it's worked out very well for us. We have a central repository now for all our brand images and can access them in any variation for whatever application we need (mobile app, web site, etc.) We have had no problems since the beginning

July 23, 2021
Feedback source: the Internet