Average rating 
ReSci is an AI-powered marketing platform revolutionizing the way brands communicate with their customers. ReSci helps marketers make sense of comp... read more
Who is this service for?
Adobe Campaign is designed for any business that wants to automate the execution of mobile, social, email and offline campaigns.
About Adobe Campaign
Adobe Campaign provides the only enterprise marketing software specifically designed to manage, automate and optimize programs across traditional and emerging channels including direct mail, email and mobile. With Neolane's cross-channel direct marketing and lead management solutions, marketers can manage campaigns, resources, customer data and analytics from a single platform to dramatically improve effectiveness and ROI.
Product details
Starting price: |
1usd / per month more about prices |
Free trial: |
Yes, get demo |
Desktop & Mobile Platforms: |
App - Android App - IOS Cloud, SaaS, Internet |
Training: |
Documentation Online |
Support: |
Working hours Online |
Software Developer
| Adobe |
| https://www.adobe.com |
| Set up in 1967 |
| United States |
Features
AB Testing
Activity Dashboard
Alerts/Notifications
Analytics/ROI Tracking
Appointment Scheduling
Archiving & Retention
Artwork Management
Audience Targeting
Auto-Responders
Automated Publishing
Behavior Analytics
Brand Management
Call Logging
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Tracking
CAN SPAM Compliance
Canned Responses
Cataloging/Categorization
Categorization/Grouping
Change Management
Channel Attribution
Channel Management
Collaboration Tools
Commenting/Notes
Contact Database
Contact Management
Content Management
Conversion Tracking
Customer Journey Mapping
Customer Segmentation
Customer Surveys
Customizable Branding
Customizable CTAs
Customizable Reports
Customizable Templates
Dashboard
Data Recovery
Distribution Management
Document Management
Drag & Drop Editor
Drip Campaigns
Dynamic Content
Editorial Calendar
Email Marketing
Email Monitoring
Email Templates
Event Triggered Actions
Feedback Management
Fulfillment Distribution
Full Text Search
Hierarchical View
Image Library
Interaction Tracking
Keyword Filtering
Knowledge Management
Landing Pages/Web Forms
Lead Capture
Lead Distribution
Lead Management
Lead Nurturing
Lead Qualification
Lead Scoring
Lead Segmentation
List Management
Mobile Interface
Mobile Optimized Emails
Move & Copy
Multi-Account Management
Multi-Campaign
Multi-Channel Campaigns
Multi-Channel Marketing
Multi-Language
Parameterized Testing
Performance Metrics
Pipeline Management
Post Scheduling
Predictive Analytics
Project Management
Prospecting Tools
Publish Scheduling
Queue Management
Reporting/Analytics
Requirements-Based Testing
Response Management
Rich Text Editor
Routing
Sales Analytics
Sales Pipeline Management
Search Marketing
Security Testing
Segmentation
Self Service Portal
SEO Management
Shared Inboxes
Signature Management
Social Marketing
Social Media Integration
Social Media Management
Social Media Monitoring
Source Tracking
Spam Blocker
Subscriber Management
Supports Parallel Execution
Task Management
Template Management
Test Script Reviews
Third Party Integrations
Unicode Compliance
User Management
Video Management
Website Analytics
Website Visitor Tracking
Whitelisting/Blacklisting
Workflow Management
WYSIWYG Editor
Other categories uses in
Knowledge Base Software
|
Email Marketing Software
|
Brand Management Software
|
Marketing Analytics Software
|
Marketing Automation Software
|
Lead Management Software
|
Sales Tracking Software
|
Automated Testing Software
|
Content Marketing Software
|
All-in-One Marketing Platform Software
|
Campaign Management Software
|
Email Management Software
|
Social Media Marketing Software
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Adobe Campaign Reviews
50 opinions 4.3/5
«All the tools you need under 1 program»
Usability
Support
Features
Overall rating
Benefits:
Easy to access apps and tools. The different help screes along the way are great when you are trying to figure out what option to use. The layout os the apps and menus are very user friendly. There seems like there is too many tools but I am sure I do not use as many as others.
Drawbacks:
Besides the subscription structure no cons. It would be great if you can flat out purchase the product and pay for upgarde when you need them.
«Newbie is unlikely to understand independently»
Usability
Support
Features
Overall rating
Benefits:
It's just an instrument, and the result depends on how skillfully it is to use it. I am helped by many years of experience in the IT field. I would not recommend this program to a newcomer. Still, 100% it will not work for him.
Drawbacks:
The main disadvantage is that you need to know English for a full-time job. The program does not have a very friendly interface, and to use it, you need to be really professional.
«Adobe campaign is a creative software for your business.»
Usability
Support
Features
Overall rating
Benefits:
What I like about the software is it design and tools. It gives my project a beautiful structure for public use.
Drawbacks:
Well,I don't like the fact that the software is working low on my computer,maybe is my server. But Need to upgrad please.
In sum:
Is good and perfect for my business.
«Steep Learning Curve, But Worth It»
Usability
Support
Features
Overall rating
Benefits:
Once you set it up, the software does the work for you.
Drawbacks:
It has a steep learning curve.
In sum:
We have been using Adobe Campaign for almost a year and there are still some aspects of it that I don't completely understand. It's complicated and has a steep learning curve. However, it is definitely worth the investment! This software is both powerful and versatile.
«Another amazing Adobe Product!»
Usability
Support
Features
Overall rating
Benefits:
This program is very detailed and allows the user/users to connect, share and review content. The whole team can see what portions each team member has been assigned, as well as progress throughout a project.
Drawbacks:
There is a bit of a learning curve to this software. It may take some time for your team to get used to the workflow, etc.
«Adobe Is The Best For Marketing Analytics!»
Usability
Support
Features
Overall rating
Benefits:
Marketing analytics and data management is an extremely smooth and easy process when working with Adobe Marketing Cloud! We have been extremely happy with the data we are able to realize when working with this platform!
Drawbacks:
We haven't had a lot of issues so far working with Adobe on this, we've got their full suite of services including Photo Shop!
«Pay for understandable Analytics »
Usability
Support
Features
Overall rating
Benefits:
This is the best analytics software on the market, in my opinion. The dashboard allows you to easily manage & automate company email, adverts, and implementation campaigns. You can also easily access to your followers/audience profiles. Gives you analytics in a user friendly and understandable format.
Drawbacks:
If you are used to free analytics then you may not be as willing to pay for this software. In the beginning you need to take the time familiarize yourself with the new software, in order to use all the added benefits.
In sum:
Best software for a business looking to understand and monitor their analytics. And to helps automate their marketing systems.
«ADOBE CAMPAIGN REVIEW»
Usability
Support
Features
Overall rating
Benefits:
You can use this to send private messages. Creating reports is very effective because this software makes it possible to track how well a campaign is doing and even to know the best productive marketing systems. you can use this software to track various CRM activities. Communication ability is also top notch.
Drawbacks:
It is very complicated if you are a beginner. It is slow when there are a lot of processes going on at a time. Takes time to get used to the interface.
In sum:
Adobe Campaign has made it easy for me to track performance. Helps me to make good decisions. i have no regrets using this software even though i think there is still room for improvement
«Updates rarely come out»
Usability
Support
Features
Overall rating
Benefits:
We use Adobe Campaign for various marketing tasks. We mainly deal with email distribution and SMM. Just one program helps us to completely conduct a marketing campaign and not be distracted by third-party services.
Drawbacks:
I believe that Adobe does not pay enough attention to the program. Adobe Campaign is an important marketing tool, but many features work according to old principles. You need to update the program more often and follow the latest marketing research so that the program remains in the lead.
«Definitely worth the investment »
Usability
Support
Features
Overall rating
Benefits:
I appreciate that the software allows you to manipulate photos, videos, etc. while creating a uniform presence on all of your marketing initiatives. Most importantly, collaboration is key when it comes to these types of projects and we found that we were able to share/edit content seamlessly among our employees.
Drawbacks:
This software is definitely different from others I've used in the past, so the onboarding process took longer than we anticipated. Also, the costs can add up, especially if you don't already own other Adobe programs. However, if you think your business will use it frequently, I'd say it's worth the investment.