Benchmark Email

Benefits:

Benchmark was a great launching pad for my organization's email campaigns. Eventually we switched to Mailchimp because it allowed us more options for special offers and was easier to integrate with other systems. However, Benchmark got the job done initially and was easy to then export our contacts when moving to a new system.

Drawbacks:

Benchmark does not offer as much as mailchimp for tracking, growth, and integration. It is a more basic email campaign management software, but does the basics very well.

In sum:

Benchmark helped us keep all of our data organized and made it easy to connect with our supporters.

Benefits:

A great combination of ease of use and high functionality.

Drawbacks:

There really isn't anything I don't like about the software.

In sum:

We have been able to keep in touch with our customers more consistently and easily! We have been able to directly track emails sent out to segmented lists that have converted into immediate sales.

Benefits:

Very easy to use, especially to take a previous email and update with current content.

Drawbacks:

Sometimes graphics/image restrictions can alter your images.

Benefits:

We love how easy it is to build emails in benchmark. The drag and drop editor is perfect for our newsletters.

Drawbacks:

Would love to see more customization options in the drag and drop editor. It can be difficult to match emails to your branding with the font and font weight options.Would love to see more customization options in the drag and drop editor. It can be difficult to match emails to your branding with the font and font weight options.

Benefits:

It is easy for me to get out my message. I don't use all facets of it but it does what I need.

Drawbacks:

Once in a while I have to mess around with images but I generally get it figured out.

In sum:

It provides direct contact to people who want to hear from me-I like that.

Benefits:

Easy to drag and drop images and files to upload. Features are pretty intuitive. Easy to look at and move things around in a template.

Drawbacks:

Limited to three columns on some templates. When I round a box in the editing mode, it doesn't show the same way in the recipients' email.

Benefits:

Benchmark has provided a consistent marketing opportunity for us. The analytics provided are a great added feature to emails. I love the resend option, and the ability to see failure rate and open rate of each e-mail so that we can adapt our wording.

Drawbacks:

I wish there was an easier way to work with images and templates, and not have to scroll through all uploaded.

In sum:

This has been the best e-mail system we have used. Consistent in delivery, accurate reporting, and analytics.

Benefits:

Benchmark was a very easy-to-use tool for our team's email campaigns. You need very little design experience to create beautiful campaigns. All of the features are very intuitive.

Drawbacks:

Benchmark doesn't offer the same features as some of the other big players; the automation is limited and tracking/analytics don't stack up. For the price and basic features though, it's a win.

In sum:

Benchmark was an excellent starter tool for our company's email marketing campaigns. We eventually needed to move on to a tool with more functionality, integrations and features, but I would highly recommend Benchmark to those starting out with email marketing!

Benefits:

I like that once the template is built it is very easy to customize or change components of it from one publication to another as far as text or images, links etc.

Drawbacks:

I wish when you had an image with text that the text would automatically wrap around the picture instead of having to build in another text box. Otherwise the text is off to the side and there is a large empty column on the right or left. If it had the capacity to text wrap it would be so much easier.

In sum:

I find it user friendly and has a quality feel and look to it.

Benefits:

benchmark provides a great WYSIWYG editor - much better than most and all of the preset templates are fully responsive. Navigation is simple, the layout is clean, and the reporting functionality is great. seamless automation mapping makes setting up automated campaigns a breeze. GREAT customer service is also a bonus.

Drawbacks:

Like most email marketing suites, it can get pricey as subscribership grows a there are lower cost alternatives available but they lack the functionality that benchmark offers. image storage is limited to 10mb without upgrading to unlimited for an additional five a month. Deliverability is ok but could be further improved but is getting better.