Compare Listrak и MailZak

Benefits:

The Conductor tool to deploy emails is very user friendly. They continue to build out new functionality to add value to the email channel.

Drawbacks:

Their analytics dashboard could use a revamp. Need to visit multiple places to find similar data. Not intuitive.

Summary:

Really appreciate the Listrak team. The [SENSITIVE CONTENT HIDDEN] is personable , my account managers are responsive, and support is always helpfu... Read more

Really appreciate the Listrak team. The [SENSITIVE CONTENT HIDDEN] is personable , my account managers are responsive, and support is always helpful and speedy.

Benefits:

This was the first ESP with my current company that I have used. While it was already selected and in place, there were some improvements we wanted... Read more

This was the first ESP with my current company that I have used. While it was already selected and in place, there were some improvements we wanted to do. The live chat customer service people were pretty good, I still remember [SENSITIVE CONTENT HIDDEN] and he was my go-to guy whenever I could chat him directly. He was awesome and saved a lot of headache and aggravation when our account manager was [SENSITIVE CONTENT HIDDEN].

Drawbacks:

I enjoyed working with the ESP. As I wasn't part of the onboarding process, learning/using their automated flow series was difficult. They didn't i... Read more

I enjoyed working with the ESP. As I wasn't part of the onboarding process, learning/using their automated flow series was difficult. They didn't include marketing automated emails in their initial package and were quite expensive on a monthly and set-up fee price. Ultimately it's what caused us to move away from them. We also had several account managers and one was pretty terrible so that didn't help.

Summary:

Overall, really liked Listrak. Their analytics dashboard and what we were looking at was easy to get to, clean and readily available without having... Read more

Overall, really liked Listrak. Their analytics dashboard and what we were looking at was easy to get to, clean and readily available without having to dig.

Benefits:

Can perform basic email service provider functionality

Drawbacks:

Not a lot of value is included with the Listrak license--they try to charge you a separate license and implementation fee for many basic features. ... Read more

Not a lot of value is included with the Listrak license--they try to charge you a separate license and implementation fee for many basic features. Poor after purchase support and guidance. Revolving door of account managers. Features did not perform as expected.

Summary:

Non-customer oriented company. Focused on making the next sale instead of customer needs. Once you are locked into the contract they will leave y... Read more

Non-customer oriented company. Focused on making the next sale instead of customer needs. Once you are locked into the contract they will leave you high and dry. Don't get locked in, better companies available.

Benefits:

The best Listrak's advantages for us is that they provide us Email automation and Conductor tool to deploy emails which is very easy and user frien... Read more

The best Listrak's advantages for us is that they provide us Email automation and Conductor tool to deploy emails which is very easy and user friendly. By Listrak platform we can extract some of the terrific customer's behavior and their data to know about our customers' needs and their future and past thinking's about our company. It gives us a dedicated account manager which helps us to manage all the mails perfectly and we can work on it easily.

Drawbacks:

Listrak's features like popup messages and shopping cart are not understandable until we follow the Webinar or support process. Listrak's analytic ... Read more

Listrak's features like popup messages and shopping cart are not understandable until we follow the Webinar or support process. Listrak's analytic dashboard is not good because we need to visit multiple pages when we are finding the specific same data. When we use the SMS marketing platforms the SMS functionality is lacking so, this functionality needs to be more suitable and more user friendly. When we are working on Listrak's then we have a failure to change the designs between desktop area and mobile.

Summary: