Who is this service for?

iContact is perfect for small businesses, entrepreneurs, marketers, agencies, & high-volume sender w/ 25k-500K subscribers. Nonprofits, EDUs, financial services, event mgrs, and many more love us!

About iContact

Unlimited sending. US-based support. Email experts on staff. iContact Email Marketing helps businesses of all stages and sizes get results. From the small business just getting started, to the professional marketers and agencies, to high-volume senders with 25k-500K+ subscribers, iContact offers a plan to meet every need. All customers get a Success Manager dedicated to getting you up and running quickly, unlimited access to award-winning technical support and a 98% deliverability rating.

Average rating 4.4/5

Total score
4.4
“Ease of use
4.4
User support
4.7
Features
4.2

Product details

Starting price:

1usd / per month
more about prices

Free version:

Yes

Desktop & Mobile Platforms:

App - Android

Cloud, SaaS, Internet

Training:

Documentation

Online

Support:

Working hours

Online

Software Developer

iContact
http://www.icontact.com
Set up in 2003
United States

Features

AB Testing
Analytics/ROI Tracking
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Customizable CTAs
Drip Campaigns
Dynamic Content
Event Triggered Actions
Image Library
Landing Pages/Web Forms
Lead Qualification
List Management
Mobile Optimized Emails
Reporting/Analytics

Sales Analytics
Search Marketing
Segmentation
Social Marketing
Subscriber Management
Template Management
Website Visitor Tracking
WYSIWYG Editor

Alternatives iContact


K
Karen T.

«This is a wonderful platform which we have used for many years.»

Usability

Support

Features

5

Overall rating

Benefits:

Very easy to use and great customer support! They have helped us improve our email deliveries and upgrade our image, including our social media presence.

Drawbacks:

They do upgrade routinely and it takes a little time to get used to the changes. Even then, support helped us with it.

In sum:

Ability to reach our contacts regularly.

September 11, 2021
Feedback source: the Internet
Dave G.

«The features you want with the support you need.»

Usability

Support

Features

5

Overall rating

Benefits:

We have not found anything we cannot do with iContact. If we can't figure it out a call to support gets us the answer we need. For those looking for API support, according to a large client of ours the API is very robust and easy to use.

Drawbacks:

There are UI areas in the software that can be improved. The creation and management of segments needs to be easier.

In sum:

We have used iContact for ten years to manage the email marketing services for our clients that range from single locations to hundreds of locations. The software has grown with us over the years as demands for automation and integration with third party systems have increased. The key to great software is support combined with the features you need. We found that with iContact.

August 30, 2021
Feedback source: the Internet
V
Verified Reviewer

«My experience working with iContact has been extremely positive!»

Usability

Support

Features

5

Overall rating

Benefits:

Building workflows is incredibly easy. They take the mystery out of building comprehensive automated workflows that make a marketer's life easier. And the support is amazing. My company's Strategic Advisor is helpful and eager to answer any questions she can. If she doesn't have the answer, she always takes the time to think it through and get back to me with solutions.

Drawbacks:

We're having some issues with open/click discrepancies, which is frustrating, but Strategic Advisor assures me the support team is working on a solution. I'd like access to more comprehensive analytics. Strategic Advisor pulls monthly reports for me, but I'd love the ability to pull these reports myself.

August 30, 2021
Feedback source: the Internet
D
Daniel A.

«Great reporting and great features»

Usability

Support

Features

5

Overall rating

Benefits:

The reporting. When I need to throw stats on Power Point I just take a screen shot of the results page. It also has the ability to compare the results of multiple messages with just a couple clicks. Everything is well formatted, graphical and very informative.

Drawbacks:

Can get cluttered if you are sending a bunch of emails. We send emails on behalf of dozens of clients, often the same subject line. I'd love a way to better organize our drafts and our sent messages.

In sum:

Love it. It's easy to use and the reporting options make my post-campaign job easy. In past jobs I've used Mailchimp and Constant Contact, however iContact is much better in my opinion. There are less restrictions on designing the email while still having an easy to use WYSIWYG with drag and drop functionality.

August 29, 2021
Feedback source: the Internet
V
Verified Reviewer

«Amazing and feature-rich»

Usability

Support

Features

5

Overall rating

Benefits:

I have been using iContact for over 3 years now and never had any major issues with them. Email marketing gets a whole lot easier with iContact's features and amazing tools. The best thing about iContact is the ease of use. You can get started without any training. They have kept things simple, user-friendly, and their interface is top-notch. Drag-and-drop builder is another reason why its hard to switch to other email marketing services. I have tried drag-and-drop email builders of other email marketing services as well (GetResponse, MailChimpl, Mailerlite, etc.) but I personally find iContact the best in the game. Subscriber management and ability to segment subscribers based on multiple variables is another advantage that has always helped me in understanding my subscribers and sending them relevant emails.

Drawbacks:

My only concern is price. It is expensive as compared to other email marketing services. Additionally, they don't have any free plan. Most of their competitors have like MailChimp and mailerlite.

In sum:

iContact is great in terms of features, customer support, and ease of use. If you can afford it, go for it. It will eventually pay off.

August 26, 2021
Feedback source: the Internet
D
Donna J.

«iContact Support is the best! I Our rep. is there anytime I or a store have a question or a need. »

Usability

Support

Features

4

Overall rating

Benefits:

I love the new functionality! the drag and drop makes creating a new email simple and easy which is great since some store owners are not technically savvy. I can't wait for the next release of software.

Drawbacks:

The reporting could be more robust instead of a list of every person that clicked, I would like to see the link with the number of clicks and be able to click on the number to see who clicked. The dashboard would be easier to view if it was set up as rows so you can see more than 3 campaigns. In addition to have the ability to copy a campaign from the dashboard instead of having to go into Emails > Sent. When trying to change the font color, the theme colors show, but not any standard colors. So when you want to change the font to black, you have to go into the color chart to select black. As with any software, it has it's qwerks, but it's nice to now that iContact is actively enhancing the software.

August 19, 2021
Feedback source: the Internet
B
Barbara Q.

«It was a very helpful tool, especially when they change the UX features.»

Usability

Support

Features

4

Overall rating

Benefits:

It's really cheap, easy to use and it works with no problems at all. We had it for almost 3 years and never experienced an error, bug or anything else that could have resulted in a bad case scenario for us. Also, the customer support team is really kind and considerate.

Drawbacks:

It doesn't have too much space for customization, and the templates are kinda plain. Also, the new interface was really delayed in comparison to its competition that already had drag an drop customization and a large number of quality templates. It also lacks quality analytics reports (it's really basic) and it's short of integrations with some CRMs.

In sum:

It's cheap, neat, it's easy to use and gets the job done! When we used we could create a large and high-quality database of clients. We could also manage a lot of email marketing campaign with a large number of people with personalized content, and the ROI was huge.

August 15, 2021
Feedback source: the Internet
C
Chloe B.

«Review of iContact»

Usability

Support

Features

4

Overall rating

Benefits:

I love the template builder functionality and that it's still an option to use the HTML Template builder. Our CRM is very particular about the types of email templates we can send out of it and iContact has helped us navigate this issue. It's very easy to train people in and to build eye-catching templates.

Drawbacks:

I would prefer to have larger subscriber limits and I would prefer to be able to do functional HTML file exports for certain templates. I also think the reporting data has a lot of blindspots. I would also like to be able to make template copies across user folders without having to enlist my strategic advisor's help.

In sum:

I hold iContact in very high regard, particularly because of it's customer service. The strategic advisors are very helpful and attentive; they always respond quickly and helpfully.

August 9, 2021
Feedback source: the Internet
S
Scott F.

«iContact has always provided the best services and support for bulk email marketing.»

Usability

Support

Features

4

Overall rating

Benefits:

I have a larger account and my dedicated iContact account reps are fantastic and do all sorts of things to help me grow my lists and increase my exposure to my clients. Integration with social media and many different platforms and apps is a huge plus, and their interface is plenty powerful while still being easy to use too.

Drawbacks:

They have a good number of templates available but I feel like they are too basic for normal needs, so that needs to be updated and broadened. I also would like to see their support for troubleshooting emails across different platforms and viewers extended.

In sum:

iContact allows me to create and send very engaging emails to my clients and prospective clients with anything from newsletters to sales emails. They also work very hard and closely with me to keep my emails relevant and my social media sites active.

July 27, 2021
Feedback source: the Internet
V
Verified Reviewer

«Good and bad, depends on what I need to do »

Usability

Support

Features

3

Overall rating

Benefits:

For the most part, it is easy to navigate. I like that it is compatible with almost any type of HTML code.

Drawbacks:

I don't like how it's set up to tag contacts. My company never uses the feature because it's way too complicated and frustrating. The HTML designers also do an okay job of creating templates from scratch. The most recent one I received had too much coding and took me hours to add in content.

July 27, 2021
Feedback source: the Internet