Mailblast

Benefits:

Value for money compared to other ESP's. Great templates and simple functionality for basic features I need.

Drawbacks:

Not a tool to use if you want advanced segmenting options. Identifying and targeting active/inactive/engaged subscribers is possible but very manual via csv downloads. It would be great if this was easier to achieve.

In sum:

Able to kickstart my email marketing with a sizable list affordably when compared to other ESP's.

Benefits:

Mailblast has a clean interface, that is easy to navigate yet has a good selection of options and customizations. Imported ~70k subscribers without issue, handles duplicate entries automatically. The drag and drop template builder is nice, and has features that other platforms such as Constant Contact does not have (responsive columns, paragraph line height, etc). Have not ran into a single bug or issue as of yet.

Drawbacks:

Have yet to run into a con as of yet, however it would be nice to have additional features suc as geolocation targetting, and A/B testing.

In sum:

Affordable mass email marketing

Benefits:

As mentioned before, I like technology, I'm the type of guy that likes to try anything that inspires challenge. Not just a challenge. A challenge that call out the ming-braing to take serious action on the upcoming information. To make ones job easy should be the goal of any business man.

Drawbacks:

Once again, I sued Mailblast enough to say that so far is the worst marketing app I have used so far. To summarize, they kill any good perspectives on such apps.

In sum:

No so good very complicated and time wasting, sorry guys, just been honest here!

Benefits:

Price and customer service is great. I enjoy the user experience of the overall website. Pretty straightforward.

Drawbacks:

Designing Templates can be pretty buggy. Not as many functions as mail chimp. Id love to see more template building features and better integration with shopify.

In sum:

Helps with product awareness and building the brand. Also helps drive more sales and traffic to our website.

Benefits:

The free trial offers 1000 subscribers with unlimited emails. They use Amazon SES. They have Stripe as a payment method. Can be integrated with Zapier. Has an automation feature.

Drawbacks:

Only 2000 emails per day other than that it's 0.10 per 1000 emails. The monthly prices are expensive compared to several other services like Mailer Lite or Omni Send. Segmentation is lacking.

In sum:

It's expensive compared to other mailers. The interface is very simple, too simple. Segmentation is a big problem. The only thing I like is the automation option. If you have a very small list, it can work for you, but if you have tens of thousands of subscribers, there are more suited mailers with much less cost to serve your needs.

Benefits:

Customer support is the best. It is really easy to use. When I had any problems, or any small feature requests they are responded in hours and solutions are provided in a just few days even for new features.

In sum:

It really helped us for our daily and weekly newsletters.

Benefits:

Pricing was great and competitive. Easy to learn and get up and running. Great support. Delivery was good.

Drawbacks:

Lack of features found in other services, but again it's understandable due to the price. Not much else was negative.

Benefits:

We really liked using this email tool. It was fun and easy to use and had lots of available features like campaigns and automation.

Drawbacks:

This software just wasn't cost effective for us to use at the time so we decided to stop using it for the time being.