Who is this service for?

People, brands and businesses who want to make their content stand out and ignite action with every link.

About Bitly

Bitly is a link management platform that provides people, brands and businesses with scalable and secure tools to personalize, share and track their content links, while capturing data and insights with every click.

Average rating 4.7/5

Total score
4.7
“Ease of use
4.8
User support
4.6
Features
4.7

Product details

Starting price:

1usd / per month
more about prices

Free version:

Yes

Desktop & Mobile Platforms:

App - Android

App - IOS

Cloud, SaaS, Internet

Training:

Documentation

Online

Support:

Working hours

Online

Software Developer

Bitly
https://bitly.com
United States

Features

Backlink Management
Brand Control
Broken Link Discovery
Campaign Management
Channel Attribution
Competitive Analysis
Custom Domains
Link Analytics
Link Editing
Link Shortening
Partner Management
Rank Tracking
Retargeting
Third Party Integrations
URL Shortener

UTM Builder/Tags

Alternatives Bitly


C
Cássia Aparecida A.

«Excellent link shortener!»

Usability

Support

Features

5

Overall rating

Benefits:

In addition to shortening links and making it more viable for publications on social networks. What I like most is that bit.ly allows you to measure through a panel of statistics that measure access to this link, important to know in the case of campaigns which social networks or campaigns are giving more results.

Drawbacks:

I cannot point out what I like least about this tool, today it is essential for the work of publicizing my company.

In sum:

My experience with Bitly is excellent, for a small company like mine where the small number, it is important to use simple tools because, generally, we do everything ourselves, so we need to use simple and efficient tools. Also, with bit.ly metrics, I can target investments in more effective campaigns and this is also important for the company.

September 28, 2021
Feedback source: the Internet
V
Verified Reviewer

«Bitly My Review»

Usability

Support

Features

4

Overall rating

Benefits:

Bitly makes it easy to short a URL and makes if easy for a faster search.

Drawbacks:

i think it should make it self more well known so people understand what it is and know that this isn't a scam or anything that could harm them.

In sum:

My experience has been great and i know many who use this and it makes a huge difference in making it easy to shorten a URL.

September 27, 2021
Feedback source: the Internet
V
Verified Reviewer

«A Link Shortener With Like No Other»

Usability

Support

Features

4

Overall rating

Benefits:

I like the fact that this software enables me to shorten links for free, and I mean quite a lot of them. I have been using bitly for over 5 years now and they keep getting better. Another thing is the analytic approach to how the software monitors the links from anywhere it's been clicked; breaking down data for an insightful decision making.

Drawbacks:

I know free and trial modes in software products can have limited functionalities, but not having an opportunity to delete old lions generated is a turn off for me. So, this is my problem with bitly.

In sum:

I've used quite a lot of link shorteners like Google URL shorteners and the likes, but this guys have stood the taste of time and conquered against all odds. I am really happy with them and I'll consider going premium someday, even though the free mode is sufficient for my use-purpose.

August 31, 2021
Feedback source: the Internet
E
Elyse D.

«Makes promoting and sharing your work easy»

Usability

Support

Features

5

Overall rating

Benefits:

As a freelance writer, I'm on Twitter all. the. time. It's one of the primary ways I get my work out in the world, so I've got to make every character count! Bitly helps me make sure that every precious word gets spent describing the work itself, not wasted on http address nonsense.

Drawbacks:

I really have no beefs with Bitly whatsoever. I'm just waiting until it doesn't have a free option anymore--may that day never come!

In sum:

I'm so grateful that Bitly has given me a way to shorten URLs with ease. That way, I can spend all that extra time (and extra characters) telling the world about what I do. Bitly helps us share the things we love. And that's why we love Twitter, isn't it?

August 30, 2021
Feedback source: the Internet
Varsha G.

«Easy Short URL's & Track Also »

Usability

Support

Features

5

Overall rating

Benefits:

I love this tool because it gives amazing facility and services to create short URL's with tracking feature to know how it has been performed and where it has been clicked mostly.

Drawbacks:

I don't like the Limitation in free version or a price of starter pack - the price could be a bit less for startups. So we can also avail the other great features like branded links, branded link redirects.

In sum:

The overall experience of bitly is really great to use and share with other people too. In my professional experience on daily basis we have to share many online content and keep records. We prefer to use bitly to create short urls to share and keep it in xls sheet.

August 29, 2021
Feedback source: the Internet
C
Christos T.

«More than a url shortener»

Usability

Support

Features

5

Overall rating

Benefits:

We've been using bit.ly since the very first days, when it was just a URL shortener. Since then we've been happy to see it add more features such as deep analytics. We've been using the FREE version for all our clients' social media accounts for the last 4 years.

Drawbacks:

The paid versions are a bit expensive. Also, sometimes it can get a bit irritating when the custom URL you want to use has already been taken. You cannot hold on to URLs for later use.

In sum:

The most intuitive URL shortener with deep analytics. A must have for anyone that manages social media accounts.

August 26, 2021
Feedback source: the Internet
Shivani S.

«One click url shortner»

Usability

Support

Features

5

Overall rating

Benefits:

Not only URL shortner, it performs and gives analytics for each shortnened URL. Not only that, it gives the location of the click performed on the URL. Thus it is a complete suite for URL tracking. For example: you have a resume hosted on google drive, you can shorten the URL of the long google drive address for resume and share the shortened URL to employers. Thus you can track the click too.

Drawbacks:

BITly helps in achieving all the requirements you expect from a URL shortner. I don't have any dislikes for the same. Still they can update their android application opening time. It takes some time to load the application on smartphones.

In sum:

Overall experience is good and I use bit.ly daily for productivity.

August 25, 2021
Feedback source: the Internet
L
Lakshmi R.

«No more long links»

Usability

Support

Features

5

Overall rating

Benefits:

When I first came to know about URL shorteners, I was amazed but bitly is the most effective as I can monitor the link analytics along with the shortened links that I generate. This saves my time digging through the google analytics.

Drawbacks:

Nothing is undesirable in bitly. In short, everything about Bitly is great as we can generate short links, save them, and get the analytics that we need the most.

In sum:

Overall, one platform for all your links shortened.

August 14, 2021
Feedback source: the Internet
A
Alberto M.

«URL shortener made it easy»

Usability

Support

Features

5

Overall rating

Benefits:

Bitly is a powerful and easy tool to use. The free version is already enough for base users, but it doesn't offer flexibility like the premium one. I like the capability to personalize each link and have real-time analytics feedback in the premium version. Moreover, I can connect Bitly with third-party apps for boosting productivity.

Drawbacks:

One of the main cons of Bitly is the price for the basic premium version. Even the amount of links that can be created is limited to just 1.5k. It would be great to have a different pricing level based on the number of links that can be created.

In sum:

My experience with Bitly has been good, but the pricing model has to be updated to satisfy small users' necessities.

August 9, 2021
Feedback source: the Internet
V
Verified Reviewer

«Good, free click-tracking program »

Usability

Support

Features

4

Overall rating

Benefits:

If you don't have the ability to use the premium version of Bitly or any other software that tracks impressions/clicks, the free version is a good alternative. It gives a good idea of the amount of traffic an web ad or web page is receiving.

Drawbacks:

Sometimes I am not sure how accurate the numbers are, we sometimes use our premium accounts from other software that has a different function and they don't match up. Also, the dates links were clicked are jumbled and hard to navigate when you are going back several months.

August 3, 2021
Feedback source: the Internet