Who is this service for?

SimilarWeb is a global cross-device market intelligence company used by 100,000s of businesses worldwide to discover, decide and deploy their digital strategy.

About SimilarWeb Pro

SimilarWeb is a global cross-device market intelligence company used by 100,000s of businesses worldwide, including Google, eBay, Nike, and United Airlines, to discover, decide and deploy their digital strategy. SimilarWeb has raised $65 million to date, and currently employs more than 250 people across 8 global offices. SimilarWeb was recognized in 2015 as one of Europes top 100 fastest growing companies by Red Herring, was selected by Wired Magazine as one of the hottest 100 start-ups.

Average rating 4.6/5

Total score
4.6
“Ease of use
4.7
User support
4.4
Features
4.4

Product details

Starting price:

208usd / per month
more about prices

Free version:

Yes

Free trial:

Yes, get demo

Desktop & Mobile Platforms:

Cloud, SaaS, Internet

Training:

Documentation

Online

Support:

Working hours

Online

Software Developer

SimilarWeb
http://www.similarweb.com/
Set up in 2007
United Kingdom

Features

AB Testing
Alerts/Notifications
Analytics/ROI Tracking
Audience Targeting
Behavior Analytics
Benchmarking
Campaign Management
Campaign Tracking
Channel Attribution
Competitive Analysis
Content Management
Conversion Tracking
Cross Channel Attribution
Customer Journey Mapping
Dashboard

Dynamic Content
Face-to-Face
Goal Setting / Tracking
Heatmaps
Keyword Research Tools
Keyword Tracking
Landing Pages/Web Forms
Lead Management
Lead Nurturing
Link Management
List Management
Multi-Channel Distribution
Multi-Channel Marketing
Multiple Site Management
Pageview Tracking
Panel Management
Paper-Based
Performance Metrics
Personalization
Phone-Based
Predictive Analytics
Problem Area Alerts
Referral Tracking
Reporting/Analytics
Retargeting Ads
Site Search Tracking
Social Media Monitoring
Statistical Analysis
Survey Builder
Survey Sample Management
Time on Site Tracking
Trend Analysis
User Interaction Tracking
Website Analytics
Website Monitoring

Alternatives SimilarWeb Pro


Dan W.

«Great product for salespeople!»

Usability

Support

Features

5

Overall rating

Benefits:

Great insights into the target accounts web traffic/advertising data

Drawbacks:

Nothing at the moment. Does all i expect it to.

September 30, 2021
Feedback source: the Internet
K
Kinga O.

«Must-have if you want to achieve success»

Usability

Support

Features

4

Overall rating

Benefits:

SimilarWeb PRO delivers a lot of useful data you can use to analyse your competitors' performance or even verify some site you would use for promotion. SimilarWeb PRO helped us save money - otherwise we could have burnt it on campaigns which are far away from being effective.

Drawbacks:

Pricing, pricing, pricing. However, take it as an investment (as it unlocks a lot of data for you) or try the free, limited version.

September 25, 2021
Feedback source: the Internet
T
Tomas K.

«Powerful online marketing intelligence tool»

Usability

Support

Features

4

Overall rating

Benefits:

SimilarWeb is my go-to tool for evaluating industry and competitors. It provides fantastic insights regarding traffic sources and website affiliations.

Drawbacks:

Pro version is too expensive for small companies or freelancers, although you can always negotiate a cheaper price.

September 23, 2021
Feedback source: the Internet
J
Jordan F.

«Jordan's Review»

Usability

Support

Features

5

Overall rating

Benefits:

the ease of use, and the functionality to find bounce rates and sessions. is really helpful and insightful.

Drawbacks:

is costly to upgrade to the paid version where the free version gives you a taste of the offering. not every website is tracked.

In sum:

really good, I wish every website showed sessions and bounce rates though.

September 12, 2021
Feedback source: the Internet
V
Verified Reviewer

«Easy for beginners and experienced users alike!»

Usability

Support

Features

4

Overall rating

Benefits:

It has a very easy to use and user friendly UI when compared to it's competitors The free version was a good gateway to sway me to get a pro version and it wasn't disappointing.

Drawbacks:

Not as much data as provided by other analysis tool when it comes to SEO

In sum:

Overall I'd still recommend this product and prefer this over other tools in the market. It is great for beginners too with it's easy-to-use UI

September 10, 2021
Feedback source: the Internet
V
Verified Reviewer

«Great Product! Very advanced and provides exceptional insights»

Usability

Support

Features

5

Overall rating

Benefits:

Can be used in many different ways. Cross functional capabilities that can be leveraged by marketing, brand, strategy, etc.

Drawbacks:

The learning curve is fairly significant with this product since it is so advanced. To learn on your own is a challenge, you really only understand the tip of the iceberg.

In sum:

Overall, our experience has been great. The tool allows us to learn this about our businesses that we would have to commit lots of time and money into learning ourselves if we were without this tool.

September 9, 2021
Feedback source: the Internet
J
Johnna P.

«SimilarWeb Pro Review»

Usability

Support

Features

3

Overall rating

Benefits:

The competitive insights we get through SimilarWeb Pro are a key part of our benchmarking and optimization strategies. The paid search overview and the domain overview are very insightful.

Drawbacks:

Customer support is pretty bad - a rep didn't show to my scheduled call, reply to my email, answer my chat in platform, or answer my support inquiry form. Other con would be lack of audience insights/analysis for the Digital Marketing Intelligence Solution.

In sum:

I will continue to use SimilarWeb Pro despite lack of customer service. I would recommend to others but warn them of the customer service.

August 23, 2021
Feedback source: the Internet
V
Verified Reviewer

«SimilarWeb Review»

Usability

Support

Features

5

Overall rating

Benefits:

Different levels of reporting for a number of 3rd party sites that we aim to partner with. The free version was solid enough to upgrade to Pro. Love the different channel reporting they offer!

Drawbacks:

Some of the metrics included do not seem too accurate, but they are good enough to provide a ballpark range.

In sum:

Overall, we use SimilarWeb to try and gain a sense of what other partner sites do in terms of qualified traffic that can be sent our way for sales.

August 14, 2021
Feedback source: the Internet
A
Ale R.

«Great tool for Website Analysis»

Usability

Support

Features

4

Overall rating

Benefits:

SimilarWeb Pro is really nice grow hack tool for measuring the site traffic, you can view the traffic sources that generate traffic to any website. What i like? - Easy to use - Competitive analysis - Accurate data - traffic sources - SEO and PPC Keywords - Popular Pages

Drawbacks:

The Pricing, is really expensive. Have a bug on the registration if you use a geo domain cannot register (.com.ar) that is really anoying

In sum:

We use it for Competitive analysis on how much traffic and how is generate on other website

August 12, 2021
Feedback source: the Internet
E
Evija P.

«Great marketing tool»

Usability

Support

Features

5

Overall rating

Benefits:

I love that you can check the traffic (even see where it comes from), compare the performance to others and see the increase/decrease for traffic. Also, other marketing related information is available for each website.

Drawbacks:

It can only give information about very popular websites. No information for smaller businesses/websites.

In sum:

Overall is great but I would like to get information for as many websites as possible, not only for the big ones.

August 3, 2021
Feedback source: the Internet