Average rating 
Official Measure of the Digital World. Try it now. Similarweb is the fastest, easiest way to discover what’s really happening online. Backed by t... read more
Who is this service for?
Designed for all business sizes, it caters to professionals in IT, healthcare, internet, retail, financial services, insurance and civil and social organizations.
About AirPR
Onclusive is the data science company for marketing and communications. We reveal which strategies drive actual business outcomes and deliver a brands most valuable content to its target audience, at scale.
Product details
Starting price: |
1usd / per month more about prices |
Free trial: |
Yes, get demo |
Desktop & Mobile Platforms: |
Cloud, SaaS, Internet |
Training: |
Documentation Online |
Support: |
Working hours Online |
Software Developer
| Onclusive |
| https://onclusive.com/ |
| Set up in 2012 |
| United States |
Features
AB Testing
Analytics/ROI Tracking
Article Author Database
Attribution Modeling
Audience Targeting
Auto Update
Campaign Management
Campaign Tracking
Channel Attribution
Clippings Management
Communication Management
Contact Management
Conversion Tracking
Cross Channel Attribution
Customer Journey Mapping
Dashboard
Digital Asset Management
Direct Mail Management
Email Distribution
Multi-Touch Attribution
Performance Metrics
Predictive Analytics
Press Monitoring
Press Release Builder
Social Media Monitoring
Website Analytics
Other categories uses in
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AirPR Reviews
3 opinions 4.3/5
«Powerful idea but ultra-premium pricing »
Usability
Support
Features
Overall rating
Benefits:
It purports to solve for a long-standing pain-point for marketing and comms teams. Specifically, a way to more accurately attribute how PR contributes to the types of metrics most marketing teams of business spend money to achieve. For instance, if I secure a write-up in the NYT for my product, how could I show my boss that 20 additional people visited our e-commerce site for purchase as a result? For certain types of communication or PR professionals, that's an irresistible idea. Many others aren't being asked to contribute in this way but those who are could consider this software.
Drawbacks:
Two main points. 1) They ask for really high fees (many thousands / month) 2) Even so, their bread as butter is narrow in scope so you have to be operating at significant scale in order to be able to generate ROI after considering the cost of the optimization / measurement software itself. I've also heard murmurs suggesting that while a reasonable estimate how many "x" you drove from a PR campaign is better than nothing, never forget that it is still an estimate. AirPR is not magic, it's math. Always make sure you understand the methods behind the wizardry.
In sum:
The ability to attempt highly sophisticated PR measurement analysis
«Great service - Still missing key value items»
Usability
Support
Features
Overall rating
Benefits:
The UI is very friendly and easy to navigate. Lots of features to use.
Drawbacks:
Too much junk being caught and not a great way to add new press hits that actually play into the data weighing system. We should be able to look at deeper analytics from more sources, without being charged a premium.
In sum:
It's been OK. Customer service is helpful. More hands on help getting things fine tuned would be great.
«Onclusive / AirPR Review»
Usability
Support
Features
Overall rating
Benefits:
Onclusive makes it easy to monitor media, create target lists, add missing articles, remove irrelevant articles, and adding keywords to our client's dashboards.
Drawbacks:
The media monitoring aspects do pick up everything with each keyword added to the dashboard and this can create more irrelevant coverage which can take a lot of time in the background to remove.
In sum:
AirPR really is effective with picking up media coverage.