Compare Hotjar и Nielsen Marketing Cloud

Benefits:

At each company that I have worked for, I always bring up HotJar as a solution they should implement as soon as possible. It is so easy to use and ... Read more

At each company that I have worked for, I always bring up HotJar as a solution they should implement as soon as possible. It is so easy to use and allows for such a comprehensive view of the customer experience that it's a loss to NOT use it! I love that it can capture click data, scroll depth, and even user interactions on the website. There is so much valuable information to be pulled from the data!

Drawbacks:

There are two things that I'm a little bummed out about with HotJar. One issue is that they recently removed cross-domain tracking. This was a grea... Read more

There are two things that I'm a little bummed out about with HotJar. One issue is that they recently removed cross-domain tracking. This was a great benefit and we used it often, so not having it is tough. They also have a limit on the height of the pages that can be captured, 1500px. Our pages are slightly larger so we lose some detail on the report that we would have otherwise had.

Summary:

Overall HotJar is a great platform and I am one of their biggest advocates. I would recommend HotJar to anyone looking to enhance their understandi... Read more

Overall HotJar is a great platform and I am one of their biggest advocates. I would recommend HotJar to anyone looking to enhance their understanding of on-site traffic and conversion.

Benefits:

Heatmapping offers a whole new dimension of user behavior analysis, and Hotjar brings that to the masses. Installation is easy, setting up heatmaps... Read more

Heatmapping offers a whole new dimension of user behavior analysis, and Hotjar brings that to the masses. Installation is easy, setting up heatmaps is a snap, and results analysis is an easy task with the Hotjar interface. This has saved more of my precious time for true analysis, rather than setup and configuration

Drawbacks:

On the smaller Hotjar plans, the cap at creating 3 heatmaps at a time feels restrictive. Often, I'd prefer setting up more heatmaps and using fewer... Read more

On the smaller Hotjar plans, the cap at creating 3 heatmaps at a time feels restrictive. Often, I'd prefer setting up more heatmaps and using fewer of the other features available (surveys and polls). If there were plans I could recommend that only contained the right services for my clients (ex: heatmaps only for small clients, fullstack for larger ones), I would 100% do it. Crazy egg also has a sweet Chrome plugin which is not close to being replicated by Hotjar.

Summary:

Hotjar does exactly what I need: gives context to the issues I see in GA, and allows me to get into the mind of the user with greater depth.

Benefits:

Price. Simplicity of implementation. Good customer service. The scrollmaps and polls are my favourite, and only features I use.

Drawbacks:

Potentially slows down the site. Loads the entire js even when only running a poll, so puts unnecessary load on the page speed. Forms have nearly... Read more

Potentially slows down the site. Loads the entire js even when only running a poll, so puts unnecessary load on the page speed. Forms have nearly never worked on any of the websites I have used it on. Funnel I don't really use - I don't see the point really. Free GA will still be far better and more useful at that. Polls have very simplistic targeting methods. Adding one or two new targeting triggers would be awesome...but they haven't released any new features in ages. Heatmaps are still very simple with no ability of segmenting the data. I can't complain for the really accessible prices they have been able to maintain though!

Summary:

I would be surprised if there was a CRO or UX team that hasn't heard of Hotjar. It's a great little tool, especially given the price, but it doesn'... Read more

I would be surprised if there was a CRO or UX team that hasn't heard of Hotjar. It's a great little tool, especially given the price, but it doesn't allow enough flexibility to be your main on-site research tool. It's really good for starting out and doing some basic research. Sweet and simple! I guess marketers could benefit the most from this!

Benefits:

Hotjar is quick and easy to install on any website, and it provides important insights through heat maps and users session recording that helps us ... Read more

Hotjar is quick and easy to install on any website, and it provides important insights through heat maps and users session recording that helps us better optimize our website to maximize conversions. The data that we get from hotjar is so important for us because based on it we decide what should we change or remove.

Drawbacks:

The only downside to hotjar is the fact that it's not possible to download recordings, I would love to have this option so I can download some sess... Read more

The only downside to hotjar is the fact that it's not possible to download recordings, I would love to have this option so I can download some sessions and have someone else take a look at them without giving full access.

Summary:

Hotjar helped me detect some key elements that were causing a low conversion rate and a lot of abandoned checkouts on my website, without it I woul... Read more

Hotjar helped me detect some key elements that were causing a low conversion rate and a lot of abandoned checkouts on my website, without it I wouldn't be able to detect and fix those issues by myself and I would have to hire a consultant to figure out what's wrong. We were also able to run successful A/B tests with the help of hotjar because we use it to monitor which variant is outperforming the other by monitoring users behavior on each one.

Benefits:

What I like most about Nielsen Marketing Cloud is that it helps us improve our marketing by making our advertising effective, thanks to its reports... Read more

What I like most about Nielsen Marketing Cloud is that it helps us improve our marketing by making our advertising effective, thanks to its reports we can see the customs of the users and the trends of the moment.

Drawbacks:

I think the price is somewhat high, but it is an excellent software

Summary:

thanks to Nielsen Marketing Cloud we have metadata and we know all the clients in several regions of the world, which helps us to continue advancin... Read more

thanks to Nielsen Marketing Cloud we have metadata and we know all the clients in several regions of the world, which helps us to continue advancing in our online marketing strategy

Benefits:

WHat I like is that there is nothing I should do, just use my computer as usual and the software does the job.

Drawbacks:

What I don't like is that someone else can see all what I do with my computer, but by now I did not have any problem about that.

Summary:

It's some years I've been using this software and I never had any problem, I even enjoy something got with the point earned.

Benefits:

The software is very useful. It provides many features. and gives me opportunity to plan marketing process and understand customers needs.

Drawbacks:

The software needs some trainings to use. The other disadvantages i didn't notice.

Summary:

Overall i'm satisfied with this software. It helps me a lot. It shows me tu ways how to meet customers needs and satisfy them.

Benefits:

Able to get the analytics/reporting that was required

Drawbacks:

Trafficking and analytics can be improve

Summary: