Compare Hotjar и Nielsen Marketing Cloud

Take a look at comparison of based on the customers reviews. The rating is calculated in real time from reviews of customers.

Starting price from 1 usd. from 1 usd.
Who this service is for

Hotjar is the fast & visual way to understand your users. Hotjar is everything your team needs to get instant visual feedback, see how people are r... Read more

Cloud-based planning tool that helps measure, analyze & gain insights into sales & marketing data & drive innovation across operations.

Rating
4.7 / 5
4.2 / 5
Customer Service software features
Performance Metrics
Performance Metrics
Marketing Analytics software features
Analytics/ROI Tracking
Campaign Tracking
Customer Journey Mapping
Website Analytics
Analytics/ROI Tracking
Campaign Tracking
Customer Journey Mapping
Website Analytics
API Management software features
Dashboard
Dashboard
Business Performance Management software features
Predictive Analytics
Predictive Analytics
Interface screenshot
Desktop & Mobile Platforms

Cloud-hosted / box software

Application

Cloud-hosted / box software

Support Working hours, Online Working hours, Online
Training
Documentation
Webinars
Personal
Online
Documentation
Webinars
Personal
Online
Reviews
5 / 5

HotJar is an awesome tool for studying websites and optimizing!

Benefits:

At each company that I have worked for, I always bring up HotJar as a solution they should implement as soon as possible. It is so easy to use and ... Read more

At each company that I have worked for, I always bring up HotJar as a solution they should implement as soon as possible. It is so easy to use and allows for such a comprehensive view of the customer experience that it's a loss to NOT use it! I love that it can capture click data, scroll depth, and even user interactions on the website. There is so much valuable information to be pulled from the data!

Drawbacks:

There are two things that I'm a little bummed out about with HotJar. One issue is that they recently removed cross-domain tracking. This was a grea... Read more

Summary:

Overall HotJar is a great platform and I am one of their biggest advocates. I would recommend HotJar to anyone looking to enhance their understandi... Read more

Akande D.
5 / 5

Must have for qualitative research

Benefits:

Heatmapping offers a whole new dimension of user behavior analysis, and Hotjar brings that to the masses. Installation is easy, setting up heatmaps... Read more

Heatmapping offers a whole new dimension of user behavior analysis, and Hotjar brings that to the masses. Installation is easy, setting up heatmaps is a snap, and results analysis is an easy task with the Hotjar interface. This has saved more of my precious time for true analysis, rather than setup and configuration

Drawbacks:

On the smaller Hotjar plans, the cap at creating 3 heatmaps at a time feels restrictive. Often, I'd prefer setting up more heatmaps and using fewer... Read more

Summary:

Hotjar does exactly what I need: gives context to the issues I see in GA, and allows me to get into the mind of the user with greater depth.

Trevor A.
4 / 5

Great little tool for starting your UX research

Benefits:

Price. Simplicity of implementation. Good customer service. The scrollmaps and polls are my favourite, and only features I use.

Drawbacks:

Potentially slows down the site. Loads the entire js even when only running a poll, so puts unnecessary load on the page speed. Forms have nearly... Read more

Summary:

I would be surprised if there was a CRO or UX team that hasn't heard of Hotjar. It's a great little tool, especially given the price, but it doesn'... Read more

Ioana G.
4 / 5

A must have tool for websites optimization

Benefits:

Hotjar is quick and easy to install on any website, and it provides important insights through heat maps and users session recording that helps us ... Read more

Hotjar is quick and easy to install on any website, and it provides important insights through heat maps and users session recording that helps us better optimize our website to maximize conversions. The data that we get from hotjar is so important for us because based on it we decide what should we change or remove.

Drawbacks:

The only downside to hotjar is the fact that it's not possible to download recordings, I would love to have this option so I can download some sess... Read more

Summary:

Hotjar helped me detect some key elements that were causing a low conversion rate and a lot of abandoned checkouts on my website, without it I woul... Read more

Yassine A.
5 / 5

Nielsen Marketing Cloud is an excellent software to get to know consumers

Benefits:

What I like most about Nielsen Marketing Cloud is that it helps us improve our marketing by making our advertising effective, thanks to its reports... Read more

What I like most about Nielsen Marketing Cloud is that it helps us improve our marketing by making our advertising effective, thanks to its reports we can see the customs of the users and the trends of the moment.

Drawbacks:

I think the price is somewhat high, but it is an excellent software

Summary:

thanks to Nielsen Marketing Cloud we have metadata and we know all the clients in several regions of the world, which helps us to continue advancin... Read more

Juan Cesar G.
4 / 5

Something more

Benefits:

WHat I like is that there is nothing I should do, just use my computer as usual and the software does the job.

Drawbacks:

What I don't like is that someone else can see all what I do with my computer, but by now I did not have any problem about that.

Summary:

It's some years I've been using this software and I never had any problem, I even enjoy something got with the point earned.

Myriam C.
4 / 5

Advanced level of marketing

Benefits:

The software is very useful. It provides many features. and gives me opportunity to plan marketing process and understand customers needs.

Drawbacks:

The software needs some trainings to use. The other disadvantages i didn't notice.

Summary:

Overall i'm satisfied with this software. It helps me a lot. It shows me tu ways how to meet customers needs and satisfy them.

valerian l.
2 / 5

Verification - Nielsen

Benefits:

Able to get the analytics/reporting that was required

Drawbacks:

Trafficking and analytics can be improve

Summary:

Junde W.

Alternative software

Helps automate and optimize marketing campaigns. Learn more about Faraday

rating

4.4 ( 50 reviews )

Automated and easy-to-use reporting platform for digital agencies. Build visual cross-channel multi-account marketing reports your clients will actually read. Automate data collection from all your marketing channels; Have all your performance metrics in one place with a single click; Align your team and clients with scheduled and on-demand reports, shared access, and real-time viewing; Save time on the boring manual data pulling and reporting tasks so you could focus on performance. Learn more about Whatagraph

rating

5 ( 2 reviews )

Today, an average marketing team works with ten or more online tools, such as Salesforce, HubSpot, Google Analytics, Hootsuite, or MailChimp - and with every further channel in a campaign, the landscape gets more complex. Understanding how well a cross-channel campaign is working means collecting and analyzing a lot of numbers and reports from all the tools used - a hard, very time-consuming, and expensive task. This is where nexoya supports. Learn more about Nexoya

rating

4.5 ( 4 reviews )

Click tracking software that allows you to monitor and optimize all your links which helps control your traffic and maximize clicks. Learn more about ClickGum

rating

4 ( 1 reviews )

ChannelMix automatically collects and prepares marketing data from any source for analysis. Learn more about ChannelMix

rating

4.3 ( 3 reviews )

Onclusive is the data science company for marketing and communications. We reveal which strategies drive actual business outcomes and deliver a brands most valuable content to its target audience, at scale. Learn more about AirPR

rating

4.4 ( 50 reviews )

LeadsRx is a marketing attribution platform used by B2B and B2C businesses as well as by marketing agencies. The system helps marketers understand how each advertising channel is performing in terms of driving revenue and customer acquisition events. Teams that use LeadsRx maximize Return on Ad Spend (ROAS) by reducing wasted ad spend, improving conversion rates, and understanding customer journeys. LeadsRx works across a wide selection of marketing channels including digital, radio, and TV. Learn more about LeadsRx

Birst is a leader in next-generation BI and analytics, offering automation and optimization for the entire BI process - ETL/data preparation, operational reporting, visual data discovery, interactive dashboards, and advanced analytics. Birst unique networked BI approach connects every user to a shared analytical fabric that can easily be accessed and extended. This shared network of analytics delivers agility for business users while maintaining IT governed oversight. Learn more about Infor Birst

Do you know which of your ads, content marketing assets, channels, formats or topics are driving the best marketing performance? Are you able to retarget people who interact with your content based on topics and behaviour? SqueezeCMM is the top-rated solution for content marketing analytics and IP-based, cookie-free retargeting. Check out our reviews and sign up for a demo! NEW: check out our game-changing data capture + retargeting solutions for political campaigns. Learn more about SqueezeCMM

rating

4.6 ( 10 reviews )

Say "bye" to one-size-fits-all marketing analytics. Customize your analytical views with the dimensions, metrics and events that matter to your business. Expose accurate and timely insights, both at a high level and at the most granular levels, to optimize marketing spend. We're committed to providing ROI and ROAS insight and do so across more media sources than any other solution. Learn more about Singular