Who is this service for?

Businesses of all sizes, selling to consumers online. Web/UX Designers, Digital Marketers, Product Managers, UX Researchers, Data Analysts.

About Hotjar

Hotjar is the fast & visual way to understand your users. Hotjar is everything your team needs to get instant visual feedback, see how people are really using your site and uncover insights to make the right changes.

Average rating 4.7/5

Total score
4.7
“Ease of use
4.7
User support
4.6
Features
4.4

Product details

Starting price:

1usd / per month
more about prices

Free version:

Yes

Free trial:

Yes, get demo

Desktop & Mobile Platforms:

App - Android

App - IOS

Cloud, SaaS, Internet

Training:

Documentation

Online

Support:

Working hours

Online

Software Developer

Hotjar
https://www.hotjar.com
Set up in 2014
Malta

Features

AB Testing
Action Management
Alerts/Notifications
Analytics/ROI Tracking
Animation
Annotations
Attribution Modeling
Audience Targeting
Availability Testing
Behavioral Analytics
Campaign Management
Campaign Tracking
Channel Attribution
Collaboration Tools
Competitive Analysis

Complaint Monitoring
Content Management
Conversion Tracking
Customer Journey Mapping
Customer Profiles
Customer Segmentation
Customizable Forms
Dashboard
Data Analysis Tools
Data Import/Export
Data Visualization
Dynamic Content
Element Analytics
Email Management
Email Marketing
Embeddable Maps
Engagement Tracking
Event Logs
For Mobile
For Sales Teams/Organizations
For Science
For Websites
FTP Monitoring
Goal Setting / Tracking
Heatmaps
Keyword Research Tools
Knowledge Management
Link Management
Mail Server Monitoring
Maintenance Scheduling
Media Analytics
Mixed Methods Research
Mobile Survey
Moderated Usability Testing
Multi-Channel Communication
Multi-Channel Data Collection
Multi-Language
Multiple Site Management
Negative Feedback Management
Offline Response Collection
Pageview Tracking
Performance Metrics
Predictive Analytics
Problem Area Alerts
Process/Workflow Automation
Prototype Creation
Qualitative Comparative Analysis
Quantitative Analysis
Quantitative Metrics
Question Branching
Question Library
Radial Mapping
Real Time Monitoring
Referral Tracking
Reporting & Statistics
Reporting/Analytics
Screen Activity Recording
Sentiment Analysis
Site Intercept Survey
Site Search Tracking
Skip Logic
SMS Messaging
Social Media Monitoring
Statistical Analysis
Support Audio/Images/Video
Survey/Poll Management
Surveys & Feedback
Templates
Territorial Mapping
Text Analysis
Third Party Integrations
Time on Site Tracking
Transaction Monitoring
Trend Analysis
Unmoderated Testing
Uptime Reporting
URL Customization
Usability Testing
User Interaction Tracking
User Journeys
User Research Analysis
Video recording/Transcriptions
Website Analytics

Alternatives Hotjar


J
Jonny C.

«Powerful piece of kit»

Usability

Support

Features

5

Overall rating

Benefits:

Laden with features to help you better understand how users are interacting with your website to aid optimisations and CRO testing.

Drawbacks:

Against more expensive tools can feel like it lags behind in terms of UX, and the constant emails about trivial results can be tiresome to receive.

In sum:

Very positive, would highly reccomend as a tool to improve site performance and to influence testing. Gives you key insights and analysis on the pain points of your site and can also add questionaire features which give invaluable information on how people find using your site.

October 1, 2021
Feedback source: the Internet
Lucas P.

«Freemium level features offer great visitor insights»

Usability

Support

Features

5

Overall rating

Benefits:

Easy to deploy tracking script to sites Async loading doesn't impact user experience Reports are easy to read and can be shared with clients Free tier provides more-than-adequate reporting for most small businesses

Drawbacks:

I can't actually say anything bad about the pricing structure, the admin panel, or the product quality they deliver. If you're a small business looking to get insights about your visitors' habits, this is an awesome free tool.

In sum:

My primary use of HotJar is the click tracking and scroll depth features. I'll occasionally use the visitor recording feature. These reports alone provide invaluable information for my web clients to get an idea of how effective their sites are in generating conversions. The surprise benefits of the click tracking is that we can see where people are clicking on spots that are not actually intended to be and I can adjust the UI design to downplay those areas to create a better user experience. The scroll depth gives me a better handle on what important information is not being reached by visitors and helps me decide how to best move that information further up the page stack to ensure that visitors see what we need them to see.

September 26, 2021
Feedback source: the Internet
Jessie B.

«Essential app for web testing and user research»

Usability

Support

Features

5

Overall rating

Benefits:

We switched from CrazyEgg to Hotjar over a year ago, and haven't looked back. At the time, CrazyEgg didn't offer user videos (videos of people using our website) and Hotjar did, so we switched over. What I love most about Hotjar is that it's not just providing insights about how our users click and scroll via heatmaps, but I can gather more qualitative data by setting up polls or video recordings as well. The "share this heatmap" feature (where I can get a unique link to a heatmap that I can share with anyone on my team -- regardless of if they have access to Hotjar or not) is super handy as well. It helps me collaborate with our user researchers or send data to other teams (I sit on the web marketing team) when I find insights that they'd find valuable.

Drawbacks:

I wish I could have more flexibility with the design and branding of the polls. The few times I've added one to our website, it looks a little frankenstein-y in comparison to the rest of our design.

In sum:

It's been crucial in giving us clarity in how people interact with our website, whether or not they're seeing essential pieces of content, and make design decisions based on that data.

September 25, 2021
Feedback source: the Internet
D
David R.

«The ultimate voice of visitor tool - no need for anything else»

Usability

Support

Features

5

Overall rating

Benefits:

It's a one-stop shop. No need for expensive subscriptions to multiple tools. Everything you need to understand your visitors is at your fingertips. The only condition for success is that you actually use it!

Drawbacks:

Very difficult to think of a disadvantage. It's cheap. Fully featured. Customer support is great. Perhaps the fact that you can't run a/b tests too. But there's plenty of other great tools for that.

In sum:

Hotjar shortcuts hours of quant research by letting you SEE what's happening on your web pages, and HEAR a users thoughts. Priceless if you're in the business of designing web pages that serve your users better.

September 12, 2021
Feedback source: the Internet
A
Aman V.

«A solid marketing intelligence tool to accurately identity UX/UI issues!»

Usability

Support

Features

5

Overall rating

Benefits:

We were struggling to see why some of the pages had an abnormally higher bounce rate, using Hotjar's services we were able to pinpoint the issues caused because of UX/UI apps

Drawbacks:

All happy here with the product, the team is quite satisfied with the reports we have received from Hotjar and we're the progress filter through Google Analytics, so quite satisfied!

In sum:

There were some apps that were causing UX/UI issues but we were able to discover them quickly using the heatmaps feature to see where the pages have interacted with the most.

September 12, 2021
Feedback source: the Internet
I
Ian B.

«There's really now substitute for sticky UX problems.»

Usability

Support

Features

4

Overall rating

Benefits:

Clearly the best software for watching your every user's every move. They could probably have stopped there. However, the tagging, filtering and playback functionality is an incredible upgrade to the tool. User journey videos are raw unstructured data, incredibly valuable but somewhat hard to leverage at scale within an institutional decision-making paradigm. The simple tools to add context and structured data by tagging and annotating recordings makes the core functionality much more valuable.

Drawbacks:

Everything about Hotjar is exactly how you would hope it would be. If you are considering it now, you should probably have already gotten out your wallet and bought it. You know what it does. It does it extremely well. The only thing I don't love about it is it feels kind of unethical. But hey, I get paid to do my job... and what is money if not a tool to get people to take actions they might not otherwise have taken (for example, recording the every move of every visitor to a website).

In sum:

When you absolutely, positively need to know exactly what your users are doing, there really is no substitute for Hotjar. Is it a bit invasive? Sure! But literally watching users' every move has been where the market was headed for a long time. We have saved easily tens of thousands of dollars in developer/PM/design time by watching our users, and we've rolled those savings back into product improvements directly driven by data from Hotjar. Does that cross an ethical line? Maybe... but if you gotta have it, then you gotta have it *shrug emoji*.

September 10, 2021
Feedback source: the Internet
V
Verified Reviewer

«Great Heat-mapping Software»

Usability

Support

Features

4

Overall rating

Benefits:

Hotjar is very easy to setup. Simply signup, install the JS snippet, configure your recordings and you're off & running. The heatmaping tool is good, and the ability to record user sessions is nice when auditing user flow and customer activity on a website. We have derived some very insightful optimizations from Hotjar, which have ultimately impacted our bottom line & generated more revenue for our company.

Drawbacks:

The heatmapping visual report uses a generic resolution to capture the website image. The heatmap overlays are good, but we often need to re-capture a website snapshot, or reach out to support to get the map to match the click heatmaps. It is a minor annoyance, but overall the tool is very good at heatmapping and providing user flow and web traffic insights.

In sum:

Hotjar has shown us critical user flow errors in the websites we manage, and has provided the information necessary to make calculated adjustments to our UI, resulting in a decrease in bounce rate and an increase in conversions and revenue. We definitely have ROI with our Hotjar spend.

September 9, 2021
Feedback source: the Internet
V
Verified Reviewer

«Hotjar Review»

Usability

Support

Features

5

Overall rating

Benefits:

I love being able to track users as they access and view my website. The heatmaps are very informative and useful for A/B testing with the site.

Drawbacks:

I wish that the software provided more information about website visitors. The biggest downside is that I am unable to use the heatmap functionality for the email signup popup that is located on the site. I would like to be able to see what user's behavior looks like there.

In sum:

I use Hotjar to analyze load times and user journey on my website. This has really helped me see how far users are going through the site and which pages are more successful. I've also learned which call to actions are getting the most traction.

August 24, 2021
Feedback source: the Internet
V
Verified Reviewer

«Does what it needs to do»

Usability

Support

Features

4

Overall rating

Benefits:

We are only using this tool for post transaction surveys. Creating a quick survey and linking it to a landing page is very quick and easy. There are no widgets to install, you simply feed the tool the landing page URL and it will link the survey to the page. When your user hits the page, a request that they take a survey pops up. You are given the option to perform the pop-up on page load or with a slight delay. I can set up a new survey and link to it in under 10 minutes - and I can clone other surveys (though it is a little difficult to find this option). The documentation is pretty well done and has been helpful.

Drawbacks:

The tool is not geared toward automation of the results. You can't edit a small typo in your questions, any changes and the tool automatically creates a new question and I believe deactivates the other. This means your results are now split into two columns. While I understand the logic behind this, there should be a way to simply edit a typo. I wish there was a way to have an internal name for the surveys so I can easily identify what and when I used a specific survey. I also wish there was a way to archive the results so that I am not reviewing already reviewed answers. I'm hoping there will be a more open api in the future so I could pass in an account id and pull the data directly from Hot Jar into my CRM.

In sum:

We are capturing feedback from our members right after they make a donation to our organization. This is a great way for us to know why our members support the organization. Being able to more accurately attribute them to individual members in our CRM would be very beneficial.

August 19, 2021
Feedback source: the Internet
George F.

«Best Website Heatmaps tool»

Usability

Support

Features

5

Overall rating

Benefits:

Hotjar is super easy to install and easy to use. I love the tools that get straight to the point and help you do your job

Drawbacks:

There isn't something that I don't really like about HotJar. Maybe it could include some extra features that other tools do but for me it's enough

In sum:

HotJar is simple to set up and use with a fair price

August 9, 2021
Feedback source: the Internet