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Who is this service for?
While the primary user of LeadsRx is a marketing director or manager, reports and analytics produced by LeadsRx is often consumed by C-level executives.
About LeadsRx
LeadsRx is a marketing attribution platform used by B2B and B2C businesses as well as by marketing agencies. The system helps marketers understand how each advertising channel is performing in terms of driving revenue and customer acquisition events. Teams that use LeadsRx maximize Return on Ad Spend (ROAS) by reducing wasted ad spend, improving conversion rates, and understanding customer journeys. LeadsRx works across a wide selection of marketing channels including digital, radio, and TV.
Product details
Starting price: |
1usd / per month more about prices |
Desktop & Mobile Platforms: |
Cloud, SaaS, Internet |
Training: |
Documentation Online |
Support: |
Working hours Online |
Software Developer
LeadsRx |
http://www.LeadsRx.com |
Set up in 2015 |
United States |
Features
AB Testing
Action Management
Analytics/ROI Tracking
Attribution Modeling
Audience Targeting
Behavioral Analytics
Campaign Tracking
Channel Attribution
Collaboration Tools
Conversion Tracking
Cross Channel Attribution
Customer Journey Mapping
Customer Profiles
Dashboard
Data Import/Export
Multi-Touch Attribution
Performance Metrics
Predictive Analytics
Social Media Monitoring
Surveys & Feedback
Templates
Website Analytics
Other categories uses in
Compare with similar sites
50 opinions 4.4/5
«finally»
Usability
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Overall rating
Benefits:
Getting credit for radio ads has never been possible before now. Saving an account by showing the data is the best feature.
Drawbacks:
Graphs can be confusing- I would prefer a simpler way to read a one sheet.
«Easy to use software with powerful data»
Usability
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Overall rating
Benefits:
I was blown away when I learned more about multi touch attribution. As a long time web analytics nerd, I was thrilled when the LeadsRx team explained the differences between the two and showed me the full capabilities of the product. Not only are the insights they provide incredibly valuable, the dashboard made sense and I was able to view the necessary metrics with very little guidance. Great product and company.
Drawbacks:
The only feature I asked about was more insight into keyword level data for the search insights. But that might also be getting into "a completely different product" category.
«Great for attribution!»
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Benefits:
Very easy to use software. A fantastic tool for showing clients that their marketing worked!
Drawbacks:
No complaints at all. Very easy & efficient to use.
«Smart Owners & Great Support»
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Benefits:
I was very impressed with the backbone of the software. Meaning the founders/creators are data-driven and smart about how they have built the structure. Setup was extremely quick and simple. If you're looking for an out-of-the box attribution modelling tool, this is a great option.
Drawbacks:
Unfortunately there were some specific custom elements that were needed for our situation and there was a different option that could be tailored to fit our needs. No knock on LeadsRx, our circumstances were extremely unique and it wouldn't have made sense for them to make such a large adjustment to their software for one customer. Another minor item, the UI has some room to improve to become cleaner.
«Great for client recaps! »
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Benefits:
The software was super user friendly, my colleagues felt the same. All my clients appreciated how detail oriented, straight forward and easy to understand the reporting was.
Drawbacks:
Creative implementation would have been helpful. Also, a filter where one could filter particular campaigns would have been helpful.
In sum:
Excellent! Great for client recap reporting.
«Great Multi-Channel Analytics»
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Benefits:
I like the ability to track the interplay of marketing channels and to examine the impact of channels on different methods of attribution. I also thought the setup and integration with Shopify was very easy.
Drawbacks:
I would have hoped that it could have automated more of the categorization of touchpoints based on Google Analytics, but the setup for this section didn't take very long, and it was good to eyeball these sources.
«Great Data But Clunky Interface»
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Benefits:
Good attribution for broadcast schedules.
Drawbacks:
The interface is clunky. I would also like to see a weekly summary option as sometimes the daily data has too much short-term variation.
«Works Great with High Frequency Schedules»
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Benefits:
This product is great to pair with a high frequency on air broadcast schedule. Gives the client a way to show that on air radio works to drive online searches. Great way to have a talking point that traditional media drives digital search. Great product for high freq automotive dealers looking for increased web searches
Drawbacks:
wish it could be used on with on schedules not just high frequency. A lot of push back from clients due to the nature of having to give their google read only access. Clients didn't like having to give access to a 3rd party
In sum:
Used for only 2 auto dealer clients. Great way to show attribution and that radio really drives web searches
«Attribution is Key!»
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Benefits:
the #250 program is extremely easy and user friendly. It's a great way to track calls, listen to calls to aid call centers, etc. My clients have seen great value in this program.
Drawbacks:
The only con is the length of the disclaimer. It is quite long - but, necessary.
In sum:
I've been using this program with a utility company for the past 2 years. All calls go into a call center, and they were not able to listen to them. This satisfied that need.
« Feedback On LeadsRx Software»
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Benefits:
was a great way to drive traffic and sale to my online store also had wonderful customer services and easy to follow instruction.
Drawbacks:
Took a while to get my first sale but at the end it is a great software
In sum:
one of the best way to grow your online store for many sales