Who is this service for?

Designed for advertisers, agencies, CPG retailers & manufacturers and media owners, it is a cloud-based marketing analytics platform that helps plan and measure sales and marketing activities.

About Nielsen Marketing Cloud

Cloud-based planning tool that helps measure, analyze & gain insights into sales & marketing data & drive innovation across operations.

Average rating 4.2/5

Total score
4.2
“Ease of use
4.2
User support
4.2
Features
4

Product details

Starting price:

1usd / per month
more about prices

Desktop & Mobile Platforms:

Cloud, SaaS, Internet

Training:

Documentation

Online

Support:

Working hours

Online

Software Developer

Nielsen
http://www.nielsen.com/us/en/solutions.html
United States

Features

AB Testing
Analytics/ROI Tracking
Budgeting/Forecasting
Campaign Tracking
Channel Attribution
Collaboration Tools
Customer Journey Mapping
Dashboard
Goal Setting / Tracking
Marketing Calendar
Media Planning
Performance Metrics
Predictive Analytics
Presentation Tools
Project Management

Roadmapping
Social Media Monitoring
Spend Management
Website Analytics

Alternatives Nielsen Marketing Cloud


A
Allen M.

«Go-to for TV/OLV performance campaigns»

Usability

Support

Features

4

Overall rating

Benefits:

Product support teams are the most enjoyable aspect of this offering, they are always quick in response and resolution.

Drawbacks:

This software is the most frequently down of any that I have access to. For being an industry standard, I think the reliability could be greatly improved.

In sum:

Unreliable tech backed by clearly hard working, caring people.

September 22, 2021
Feedback source: the Internet
V
Verified Reviewer

«Nielsen makes its easy to calculate data that we can then provide to customers. »

Usability

Support

Features

5

Overall rating

Benefits:

The support team is amazing, they have the most accurate data in the world and they are able to give estimates immediately.

Drawbacks:

The building of segments vs. audiences is confusing, and often times you have to wait for all of the data to load before you can even begin building estimates.

September 11, 2021
Feedback source: the Internet
J
Junde W.

«Verification - Nielsen»

Usability

Support

Features

2

Overall rating

Benefits:

Able to get the analytics/reporting that was required

Drawbacks:

Trafficking and analytics can be improve

August 19, 2021
Feedback source: the Internet
M
Myriam C.

«Something more»

Usability

Support

Features

4

Overall rating

Benefits:

WHat I like is that there is nothing I should do, just use my computer as usual and the software does the job.

Drawbacks:

What I don't like is that someone else can see all what I do with my computer, but by now I did not have any problem about that.

In sum:

It's some years I've been using this software and I never had any problem, I even enjoy something got with the point earned.

August 6, 2021
Feedback source: the Internet
n
nana t.

«Right Choice»

Usability

Support

Features

4

Overall rating

Benefits:

Nielsen Marketing Cloud is a great software that offers me many features. It helps me understand customers needs and gives advices how to satisfy their needs.

Drawbacks:

During our relationship i haven't mentioned any negative. I think the money is spent properly. I'm grateful to Nielsen Marketing Cloud.

In sum:

As a result i can say without any hesitation that with the help of Nielsen Marketing Cloud marketing process gets more effective.

July 27, 2021
Feedback source: the Internet
Juan Cesar G.

«Nielsen Marketing Cloud is an excellent software to get to know consumers»

Usability

Support

Features

5

Overall rating

Benefits:

What I like most about Nielsen Marketing Cloud is that it helps us improve our marketing by making our advertising effective, thanks to its reports we can see the customs of the users and the trends of the moment.

Drawbacks:

I think the price is somewhat high, but it is an excellent software

In sum:

thanks to Nielsen Marketing Cloud we have metadata and we know all the clients in several regions of the world, which helps us to continue advancing in our online marketing strategy

June 2, 2021
Feedback source: the Internet
v
valerian l.

«Advanced level of marketing»

Usability

Support

Features

4

Overall rating

Benefits:

The software is very useful. It provides many features. and gives me opportunity to plan marketing process and understand customers needs.

Drawbacks:

The software needs some trainings to use. The other disadvantages i didn't notice.

In sum:

Overall i'm satisfied with this software. It helps me a lot. It shows me tu ways how to meet customers needs and satisfy them.

May 11, 2021
Feedback source: the Internet
Zura G.

«effective advertising »

Usability

Support

Features

5

Overall rating

Benefits:

Most of all I like features which provides effective marketing advertising

Drawbacks:

Too high price and don't have free trial

In sum:

Overall if you want to make your marketing process easy and understanding you need Nielsen marketing Cloud

April 26, 2021
Feedback source: the Internet
V
Verified Reviewer

«Great experience so far »

Usability

Support

Features

4

Overall rating

Benefits:

Customer service, features, ease of use overall

Drawbacks:

No complaints so far, been a great experience

March 25, 2021
Feedback source: the Internet
lasha k.

«Smart marketing»

Usability

Support

Features

4

Overall rating

Benefits:

This platform is very modern, practical and most importantly very simple

Drawbacks:

The downside was I couldn't see anything but it could have been more multifunctional

In sum:

1 year since I started using Nielsen Marketing Cloud it has made my job much easier. I advise everyone who does not use this platform to use it by all means

March 8, 2021
Feedback source: the Internet