Who is this service for?

Singular works with 50% of the top 100 grossing apps. We provide a comprehensive, holistic solution empowering marketers with complete visibility into the impact of their campaigns on business growth.

About Singular

Say "bye" to one-size-fits-all marketing analytics. Customize your analytical views with the dimensions, metrics and events that matter to your business. Expose accurate and timely insights, both at a high level and at the most granular levels, to optimize marketing spend. We're committed to providing ROI and ROAS insight and do so across more media sources than any other solution.

Average rating 4.6/5

Total score
4.6
“Ease of use
4.4
User support
4.8
Features
4.6

Product details

Starting price:

1usd / per month
more about prices

Free trial:

Yes, get demo

Desktop & Mobile Platforms:

Cloud, SaaS, Internet

Training:

Documentation

Online

Support:

Working hours

Online

Software Developer

Singular
https://www.singular.net/
Set up in 2014
United States

Features

AB Testing
Access Controls/Permissions
Account Alerts
Activity Monitoring
Analytics/ROI Tracking
API
Attribution Modeling
Audience Targeting
Campaign Tracking
Channel Attribution
Cohort Analysis
Contextual Targeting
Conversion Tracking
Coupons
Cross Channel Attribution

Customer Journey Mapping
Dashboard
Data Analysis Tools
Data Extraction
Data Quality Control
Email Marketing
Engagement Tracking
Funnel Analysis
In-App Events Tracking
IP Address Monitoring
IP Blocking
Job Scheduling
Keyword Tracking
Location-Based Marketing
Match & Merge
Metadata Management
Multi-Touch Attribution
Performance Metrics
Predictive Analytics
Push Notifications
Refund Management
Reporting/Analytics
Retention Tracking
Revenue Tracking
Risk Assessment
Search/Filter
SMS Messaging
Social Media Monitoring
Text-to-Win
Time on Site Tracking
Uninstall Tracking
Version Control
Website Analytics

Alternatives Singular


Khalid A.

«Great product, excellent support!»

Usability

Support

Features

5

Overall rating

Benefits:

- ease of use - it supports almost all ads platforms - variety of product it offers

Drawbacks:

would be great if you can add deduping features for attribution data across platforms

September 8, 2021
Feedback source: the Internet
V
Volkan E.

«Bang for the buck for smaller marketing teams»

Usability

Support

Features

5

Overall rating

Benefits:

We love Singular here for as an attribution provider as well as cost aggregator. We are able to do what used to take a team of 15 data engineers a couple years back now with 0.5 data engineer and half of a technical marketing analyst. Cost aggregation layer makes thing simpler and easier to manager. The availability of the data pipelines to tie marketing data back to product data is awesome.

Drawbacks:

Delays in pipeline, especially for Facebook, not enough granularity at sub-campaign level ROI calculations but overall still a great experience.

August 17, 2021
Feedback source: the Internet
A
Allen M.

«Singular is a useful tool in mobile app tracking software world»

Usability

Support

Features

3

Overall rating

Benefits:

It's great to have all the data centralized on one platform. it speeds up our workload but the interface does get in the way a bit.

Drawbacks:

The UI is not too flexible, takes a while for CS response. We also have issues related to the data load. This can cause reports to break that connect to Singular.

In sum:

UI could stand to be made more intuitive, but the underlying platform is quite useful.

July 8, 2021
Feedback source: the Internet
K
Kuzote L.

«Unocoin »

Usability

Support

Features

5

Overall rating

Benefits:

Creating customize report. The way we select each attribute based on business need and getting well visualized report is great.

Drawbacks:

Hard to navigate settings and event cohorts

June 23, 2021
Feedback source: the Internet
A
Anand K.

«Budget Friendly and better dedicated support»

Usability

Support

Features

4

Overall rating

Benefits:

- Inexpensive compared to the other competitors - Excellent and dedicated POC for customer support

Drawbacks:

- Takes Time to load data - Dashboards and reports are not user friendly - No real time data

In sum:

Singular helps a lot in attribution as we run campaigns on multiple channels and the customer support is really good. The report interface and inability to real time data is the major setback which makes it difficult for marketers to analyze daily performance.

June 22, 2021
Feedback source: the Internet
s
sudhanshu r.

«NA»

Usability

Support

Features

5

Overall rating

Benefits:

Ease of use and ability to make custom events for tracking Ability and ease to add many platforms

Drawbacks:

na

May 5, 2021
Feedback source: the Internet
V
Verified Reviewer

«Lots of useful features with only minor drawbacks»

Usability

Support

Features

5

Overall rating

Benefits:

1) Singular checking data for gaps, errors, ... works very well 2) Creative reporting is easy to set up thanks to user friendly flow 3) Buyer/user journey is tracked thoroughly

Drawbacks:

Data isn't always perfectly accurate - some things need to be taken with a grain of salt. However, the team was always very open and receptive for feedback and is quick to solve any issues.

In sum:

As mentioned in the title, the minor drawbacks when it comes to the accuracy of some data is greatly overcompensated by the other, very well developed features and the great customer service.

March 14, 2021
Feedback source: the Internet
J
Jerome M.

«A powerful MMP with an excellent support»

Usability

Support

Features

4

Overall rating

Benefits:

Very good Analytics features (despite some initial data inaccuracies) Excellent ETL - all the data is pushed directly to our database Excellent support A willingness to include us in their product roadmap - our feedback and needs matter

Drawbacks:

Some initial hiccups (from both sides) lead to sometimes inaccurate data Some ETL table schemas could be improved

In sum:

Despite some lingering growing pains, my experience with Singular was positive, in part due to their excellent support and powerful ETL features.

February 4, 2021
Feedback source: the Internet
M
Martijn L.

«Excellent product and team to optimize mobile app preload & ads campaigns»

Usability

Support

Features

5

Overall rating

Benefits:

endless options but easy to use/configure

Drawbacks:

the team is open to building new features which is great

In sum:

excellent product and team

January 29, 2021
Feedback source: the Internet
J
Jill H.

«Clean UI, Easy to Use, Good Investment »

Usability

Support

Features

5

Overall rating

Benefits:

easy to set up and allow advertisers to work with any scale of adnetworks

Drawbacks:

once a while data delay but could be adnetworks' issues

January 13, 2021
Feedback source: the Internet