Who is this service for?

B2B and B2C marketers looking for simple, yet powerful multi-touch attribution analytics to improve their conversions, revenue, and ROI.

About Attribution

Attribution is simplifying multi-touch attribution, making it easy for marketers to track & optimize conversion, cost and revenue for every touch and channel across the buying journey. With cohort analysis, multi-day return on ad spend, and secure integration with all ad platforms, you have the insight to deliver more revenue with less spend. Request a free demo today!

Average rating 4.9/5

Total score
4.9
“Ease of use
4.7
User support
4.9
Features
4.7

Product details

Starting price:

1usd / per month
more about prices

Desktop & Mobile Platforms:

Cloud, SaaS, Internet

Training:

Documentation

Online

Support:

Working hours

Online

Software Developer

Attribution
https://attributionapp.com
Set up in 2014
United States

Features

Analytics/ROI Tracking
Attribution Modeling
Audience Targeting
Campaign Management
Conversion Tracking
Cross Channel Attribution
Customer Journey Mapping
Goal Setting / Tracking
Multi-Touch Attribution
Multiple Site Management
Pageview Tracking
Predictive Analytics
Referral Tracking
Site Search Tracking
Time on Site Tracking

User Interaction Tracking

Alternatives Attribution


J
Josh R.

«Great value for money compared to other multi-touch marketing attribution apps.»

Usability

Support

Features

5

Overall rating

Benefits:

Attribution had a quick set up and good support chat. The app is easy-to-use and does a lot for the price point.

Drawbacks:

Would like a bit more flexibility. Ex. the ability to exclude some referrer URLs, as our installs are done on an app store/dashboard. Also when viewing a users it should only show visits up to the cut off point set up in your settings. Otherwise theres tons of unnecessary data, if you want to get granular on a specific user.

In sum:

Understanding multi-touch attribution is a must for any marketer. Especially at growth stages. Attribution allows you to do this at a better price than enterprise options.

September 13, 2021
Feedback source: the Internet
R
Russ W.

«Deep insight into your campaign ROI»

Usability

Support

Features

5

Overall rating

Benefits:

- Simple setup - Integrations with most major networks to automatically track cost - Flexible models, including the best multi-touch model we've found - Centralized dashboard with great visualizations - Allows us to track profitability of individual users

Drawbacks:

- Does not yet have a direct integration with Taboola; had to contact customer service to set it up manually

September 2, 2021
Feedback source: the Internet
J
Jimmy H.

«Really impressive multi-attribution software. Nothing else like it exists at this price range.»

Usability

Support

Features

5

Overall rating

Benefits:

The ease with which you can understand multi-attribution is very impressive. It allows you to easily understand revenue per digital channel, which is so, so important for us to be able to invest in campaigns that are profitable.

Drawbacks:

For those not deep in the world of analytics and attribution, one can constantly forget what the different attribution models mean. The interface doesn't easily help you understand this. You can also run into issues if you have campaigns that overlap in some way. They only attribute a sale once in the dashboard, so sometimes it can be confusing that one campaign is not showing a sale even though it could potentially be attributed to it, because it's already been counted in another campaign.

August 10, 2021
Feedback source: the Internet
C
Catalin M.

«Attribution is one of the best solutions to track your online efforts and see what really works!»

Usability

Support

Features

5

Overall rating

Benefits:

I loved the ease of use and the dashboard that was incredibly easy to understand. It gives us a clear insight into what actually causes our efforts to convert and what is the involvement of each channel.

Drawbacks:

I really don't see a lot of bad parts about Attribution. Of course there's a lot to improve and their team is already working on that but for what we need this tool is just the best fit.

In sum:

A clear view-sight into what actually makes our ads work and the involvement of each channel that we run ads through as an overall.

August 1, 2021
Feedback source: the Internet
J
Jaime G.

«A must have tool to get a clear understanding of CAC for your paid advertising campaigns»

Usability

Support

Features

5

Overall rating

Benefits:

Cost data integrations with major ad networks & ability to apply multi-touch attribution. Also appreciate the ability to manually upload spend for one off campaigns run on smaller networks.

Drawbacks:

Only campaign level data, would love ability to break out ad set level data for platforms like Facebook.

July 26, 2021
Feedback source: the Internet
J
Jeff B.

«Has been the easiest & fastest way to clearly understand CAC and Campaign ROI across channels.»

Usability

Support

Features

5

Overall rating

Benefits:

Automated integration to pull cost data from ad partners. Seamless integrations from segment.com and payment gateways for conversion & revenue data. Also, the UI is geared to making decisions about where campaign spend is performing best/worst to make changes on the fly. Finally, the new ROI feature shows the real-time breakeven day for all campaigns - which is priceless.

Drawbacks:

It is a product that does attribution and only attribution. I like this simplicity, but some may look for more features.

July 13, 2021
Feedback source: the Internet
B
Bruce A.

«Superb!»

Usability

Support

Features

5

Overall rating

Benefits:

Really helps us with attribution of marketing. I came looking for a tool to find what marketing spend gets us the most return and we definitely found something that helps.

Drawbacks:

The interface can be a bit tough to learn at first but the team spends the time to help you get started and learn it.

July 12, 2021
Feedback source: the Internet
A
Allen M.

«Quick easy set ups to figure out multi-channel attribution»

Usability

Support

Features

4

Overall rating

Benefits:

Easy to use and operate tool which helps a growth marketing properly and clearly show attribution. Does a lot for a little price

Drawbacks:

Campaign level data restriction can inhibit granular ad group level tracking. Daunting interface at first

In sum:

easiest and fast way of understanding multi-channel marketing campaign performance

June 10, 2021
Feedback source: the Internet
V
Verified Reviewer

«Incredible multi-touch attribution platform with outstanding support »

Usability

Support

Features

5

Overall rating

Benefits:

The Attribution platform is one of the most simple, yet robust platforms I've personally had the experience of using. The clarity and granularity it has given us into the success of our marketing channels and paid marketing campaigns are incomparable to any attribution platform I've used prior.

Drawbacks:

Due to how much data we are processing, there are some instances where the platform is slower than we'd like. But those are few and far between over the course of a week, where myself and our team us their platform daily.

In sum:

Incredible experience. Highly recommend to anyone looking for a powerful multi-touch Attribution platform with unmatched levels of quality customer support.

May 23, 2021
Feedback source: the Internet
G
Geoff S.

«The best service - SO GOOD IT BLEW MY MIND.»

Usability

Support

Features

5

Overall rating

Benefits:

Easy to use, install, and operate - even for a busy exec like me yet capable/detailed enough for growth marketer on my team to rely on daily.

In sum:

Better insights and management of traction tests.

March 19, 2021
Feedback source: the Internet