Compare AdScale и BigMailer

Benefits:

Despite all of the customisation features offered, Adscale is actually geared around being as automated and hands off as possible for the user. On... Read more

Despite all of the customisation features offered, Adscale is actually geared around being as automated and hands off as possible for the user. Once running, it literally takes your PPC account and gets the most out of it on autopilot. The reporting, now cross channel, offers one easy place to see how your budget is being spent, what its returning and where the key points in your spend are for both growth and improvement. On top of that, Adscale support is excellent. They live your PPC journey with you.

Drawbacks:

There can be temporary moments when the website crashes. I would also love a smartphone app.

Summary:

I have a proven partner for growing Google Ad accounts that are showing some form of regular conversions. Adscale takes them to the next stage. I a... Read more

I have a proven partner for growing Google Ad accounts that are showing some form of regular conversions. Adscale takes them to the next stage. I am also able to manage more accounts with less team members.

Benefits:

- Fairly easy to use - Have seen incredible results in running Google Ads - Keyword search function is very effective - Love ability to set a bu... Read more

- Fairly easy to use - Have seen incredible results in running Google Ads - Keyword search function is very effective - Love ability to set a budget and do automated competitive bidding - Recommendations are manageable

Drawbacks:

- Parts of the dashboard straight up don't work, mainly traffic and spend - Ads get disapproved for reasons we don't understand - Hard to get in ... Read more

- Parts of the dashboard straight up don't work, mainly traffic and spend - Ads get disapproved for reasons we don't understand - Hard to get in touch with customer service with slow response times - Isn't super inexpensive, but less expensive than more of their competitors

Summary:

- Drive higher traffic from target PPC ads - Management system that is far better than Google Ads

Benefits:

For the most part AdScale's platform is extremely intuitive and really took a load off of my team when we needed it most. I could set campaign or g... Read more

For the most part AdScale's platform is extremely intuitive and really took a load off of my team when we needed it most. I could set campaign or group budgets and KPIs & Adscale would do most of the heavy lifting while providing quality suggestions that could help my account performance.

Drawbacks:

At the end of the day, Adscale did not provide the KPI lift that I was hoping for on most of my accounts. Additionally, while the suggestion engine... Read more

At the end of the day, Adscale did not provide the KPI lift that I was hoping for on most of my accounts. Additionally, while the suggestion engine provided good suggestions, I think it could have done a whole lot better.

Summary:

I ran with Adscale for just under a year during a period when I didn't have time to manage my account hands on. During this time performance was be... Read more

I ran with Adscale for just under a year during a period when I didn't have time to manage my account hands on. During this time performance was better than had I not used Adscale.

Benefits:

With AdScale we improved our performance on AdWords drastically, especially on the search network. What I like the most about this tool is smart bi... Read more

With AdScale we improved our performance on AdWords drastically, especially on the search network. What I like the most about this tool is smart bid & budget management. You can see what you are missing according to sufficient budget, where to improve performance, and how to do that. If you are working with a large number of campaigns in the AdScale you can create campaign groups which can be related to your campaign goals, markets, business verticals etc.

Drawbacks:

UI sections in the system interface can be improved.

Summary:

AdScale you will take your PCC performance to the next level. You will save a ton of time instead of bidding manually, at the end of the day AdScal... Read more

AdScale you will take your PCC performance to the next level. You will save a ton of time instead of bidding manually, at the end of the day AdScale will manage your bids better.

Benefits:

It's difficult to pinpoint what I like most about BigMailer. I've spent a decade marketing my business, so when I say that my search is over I'm no... Read more

It's difficult to pinpoint what I like most about BigMailer. I've spent a decade marketing my business, so when I say that my search is over I'm not being dramatic. In my search for a reliable, user-friendly & affordable bulk emailing application I have traversed the expanses of the cloud galaxies trying different providers. I won't say that I have not found immense benefit along the way. But none compare to the experience I've had with BigMailer. Other commercial providers are good when it comes to providing basic function to uninformed clients. That is not a fault. But if you take just 2 minutes to weigh the pros & cons, it's obvious that they're not affordable, high functioning or easy to use. And the cost comparison will overwhelm you. BigMailer is the exact opposite. It provides me (as a designer) an easy to use interface allowing me to use my own designs, templates for when I don't & a right-to-the-point reporting page that doesn't make me decipher gibberish. I like that I can log in, choose my campaign, & view the reported results easily. My favorite report feature is the ability to click & re-engage clients with segmentation & suppression lists. Tack on the low cost of there service in conjunction with Amazon SES. We're in business.

Drawbacks:

In all the time I've used BigMailer I have yet to find a Con. Only items that my own learning curve did not understand which was easily resolved by... Read more

In all the time I've used BigMailer I have yet to find a Con. Only items that my own learning curve did not understand which was easily resolved by simply using their help files or live chat help. They are always available when you need them.

Summary:

As I stated before, I could not be happier with BigMailer. I could go on and on about the technical aspects that are the true benefit but to addres... Read more

As I stated before, I could not be happier with BigMailer. I could go on and on about the technical aspects that are the true benefit but to address the average and serious marketer on a plain level, you can't do any better. If you want an email campaign management solution, a bulk mailing option and a level of customer service that blows other companies out of the water then quite literally click the site link above and look no further. And with the money you save on cost and the money you make on your campaigns, you can take your family and/or significant others out for a nice dinner.

Benefits:

It's easy to use, has all the important features, including automation. It even has some features that many more expensive tools don't offer, like ... Read more

It's easy to use, has all the important features, including automation. It even has some features that many more expensive tools don't offer, like brands. It's affordable. Customer support is very helpful and the team continue to add new features.

Drawbacks:

It requires a tech savvy person to integrate with Amazon SES.

Summary:

All my email marketing strategy can be handled by Bigmailer. Brands, lists, regular and automated campaigns.

Benefits:

BigMailer is quite easy to use if combined with Amazon SES system. The emails sent out are also fast and easily reached targeted customers.

Drawbacks:

Too many bounces would stop Big Mailer from sending emails. I am not sure why 'bounces' happen, because I got my email's contact addresses from pur... Read more

Too many bounces would stop Big Mailer from sending emails. I am not sure why 'bounces' happen, because I got my email's contact addresses from purchased email's addresses and also some subscribers. But since the 'bounces' have really interrupted my marketing processes, so I assume that my investment in purchasing email addresses are quite a big waste.

Summary:

I use BigMailer to market my affiliate products from ClickBank, Amazon, Ecwid. And Ecwid is actually selling physical goods like AVERY Bird's Nest ... Read more

I use BigMailer to market my affiliate products from ClickBank, Amazon, Ecwid. And Ecwid is actually selling physical goods like AVERY Bird's Nest Essence. Other than that, I also use BigMailer to send emails that are used for the fundraising campaign, especially for our iFAN Music Tour 2019-2020. And so far, there is no profit from all the emails I have sent out. But if there turns to be a lucrative profit, then I will use the paid version of BigMailer. Anyway, the emailing system is quite good.

Benefits:

It's ease of use and well thought through software, very low cost, the fact that it integrates individual brands against each SES account, customer... Read more

It's ease of use and well thought through software, very low cost, the fact that it integrates individual brands against each SES account, customer service

Drawbacks:

It didn't have API's for reporting, however, their team are prepared to help us

Summary:

A great experience, from initial sign-up to integration and full use of the software