Compare BigMailer и Kapost

Benefits:

It's difficult to pinpoint what I like most about BigMailer. I've spent a decade marketing my business, so when I say that my search is over I'm no... Read more

It's difficult to pinpoint what I like most about BigMailer. I've spent a decade marketing my business, so when I say that my search is over I'm not being dramatic. In my search for a reliable, user-friendly & affordable bulk emailing application I have traversed the expanses of the cloud galaxies trying different providers. I won't say that I have not found immense benefit along the way. But none compare to the experience I've had with BigMailer. Other commercial providers are good when it comes to providing basic function to uninformed clients. That is not a fault. But if you take just 2 minutes to weigh the pros & cons, it's obvious that they're not affordable, high functioning or easy to use. And the cost comparison will overwhelm you. BigMailer is the exact opposite. It provides me (as a designer) an easy to use interface allowing me to use my own designs, templates for when I don't & a right-to-the-point reporting page that doesn't make me decipher gibberish. I like that I can log in, choose my campaign, & view the reported results easily. My favorite report feature is the ability to click & re-engage clients with segmentation & suppression lists. Tack on the low cost of there service in conjunction with Amazon SES. We're in business.

Drawbacks:

In all the time I've used BigMailer I have yet to find a Con. Only items that my own learning curve did not understand which was easily resolved by... Read more

In all the time I've used BigMailer I have yet to find a Con. Only items that my own learning curve did not understand which was easily resolved by simply using their help files or live chat help. They are always available when you need them.

Summary:

As I stated before, I could not be happier with BigMailer. I could go on and on about the technical aspects that are the true benefit but to addres... Read more

As I stated before, I could not be happier with BigMailer. I could go on and on about the technical aspects that are the true benefit but to address the average and serious marketer on a plain level, you can't do any better. If you want an email campaign management solution, a bulk mailing option and a level of customer service that blows other companies out of the water then quite literally click the site link above and look no further. And with the money you save on cost and the money you make on your campaigns, you can take your family and/or significant others out for a nice dinner.

Benefits:

It's easy to use, has all the important features, including automation. It even has some features that many more expensive tools don't offer, like ... Read more

It's easy to use, has all the important features, including automation. It even has some features that many more expensive tools don't offer, like brands. It's affordable. Customer support is very helpful and the team continue to add new features.

Drawbacks:

It requires a tech savvy person to integrate with Amazon SES.

Summary:

All my email marketing strategy can be handled by Bigmailer. Brands, lists, regular and automated campaigns.

Benefits:

BigMailer is quite easy to use if combined with Amazon SES system. The emails sent out are also fast and easily reached targeted customers.

Drawbacks:

Too many bounces would stop Big Mailer from sending emails. I am not sure why 'bounces' happen, because I got my email's contact addresses from pur... Read more

Too many bounces would stop Big Mailer from sending emails. I am not sure why 'bounces' happen, because I got my email's contact addresses from purchased email's addresses and also some subscribers. But since the 'bounces' have really interrupted my marketing processes, so I assume that my investment in purchasing email addresses are quite a big waste.

Summary:

I use BigMailer to market my affiliate products from ClickBank, Amazon, Ecwid. And Ecwid is actually selling physical goods like AVERY Bird's Nest ... Read more

I use BigMailer to market my affiliate products from ClickBank, Amazon, Ecwid. And Ecwid is actually selling physical goods like AVERY Bird's Nest Essence. Other than that, I also use BigMailer to send emails that are used for the fundraising campaign, especially for our iFAN Music Tour 2019-2020. And so far, there is no profit from all the emails I have sent out. But if there turns to be a lucrative profit, then I will use the paid version of BigMailer. Anyway, the emailing system is quite good.

Benefits:

It's ease of use and well thought through software, very low cost, the fact that it integrates individual brands against each SES account, customer... Read more

It's ease of use and well thought through software, very low cost, the fact that it integrates individual brands against each SES account, customer service

Drawbacks:

It didn't have API's for reporting, however, their team are prepared to help us

Summary:

A great experience, from initial sign-up to integration and full use of the software

Benefits:

Kapost allows us to have full visibility into our content efforts. From ideas to final output, to tracking the success of the assets, it's all visi... Read more

Kapost allows us to have full visibility into our content efforts. From ideas to final output, to tracking the success of the assets, it's all visible within Kapost. This visibility enhances collaboration across our ever-growing department and company.

Drawbacks:

All of the challenges have been on our side (building out processes, getting people to change behaviors). And the folks at Kapost have been very he... Read more

All of the challenges have been on our side (building out processes, getting people to change behaviors). And the folks at Kapost have been very helpful by offering advice and support as we transform marketing.

Summary:

Having the ability to see all of our impending and in-progress projects allows us to better schedule and staff for upcoming needs. The ability to... Read more

Having the ability to see all of our impending and in-progress projects allows us to better schedule and staff for upcoming needs. The ability to provide a gallery of all of our content, that is fully searchable and sortable, enables our staff to find content on their own saves a lot of time for both the marketing team, as well as the sales (or other) teams.

Benefits:

Kapost makes it so easy to track progress on a project and ensure you hit your needed deliverables. It's also easy to see where items bottleneck so... Read more

Kapost makes it so easy to track progress on a project and ensure you hit your needed deliverables. It's also easy to see where items bottleneck so you can get stuck projects back on track. I've used it for everything within a Marketing team - event coordination, press releases, blogs, data sheets, you name it. It's really easy to make it work for whatever task you are working on.

Drawbacks:

It takes A LOT of implementation work. It also requires full team adoption. If there are only a couple people utilizing it, it's just not going to ... Read more

It takes A LOT of implementation work. It also requires full team adoption. If there are only a couple people utilizing it, it's just not going to work to its full potential. Aside from that, we thought it would be more of a content repository and management system but it didn't have the capabilities that we were looking for.

Summary:

Benefits:

The Calendar View is helpful to see all the content that's being created and/or ready to launch. The automated workflows keeps us on track.

Drawbacks:

Search functionality needs some work. Would like to see integrations with more universal tools. Custom views.

Summary:

Benefits:

Great for organization with solid workflow functionality and easy to use calendar. Alerts for due dates on projects saved a lot of project manageme... Read more

Great for organization with solid workflow functionality and easy to use calendar. Alerts for due dates on projects saved a lot of project management time. Account reps really did want to help, even though we were using the software in a limited capacity for blog hosting only.

Drawbacks:

There were rather frequent formatting issues. The customer service reps didn't seem to have much pull over product and developers when it came to i... Read more

There were rather frequent formatting issues. The customer service reps didn't seem to have much pull over product and developers when it came to implementing customer feedback.

Summary: