Compare CanopyDeploy и Silverpop

Take a look at comparison of based on the customers reviews. The rating is calculated in real time from reviews of customers.

Starting price from 1 usd. from 1 usd.
Who this service is for

Users are empowered to self-serve global omnichannel campaigns, tailored to the behaviour and preferences of each individual customer. Easily bu... Read more

IBM Marketing Cloud is the marketing technology provider offering advanced email marketing and marketing automation solutions. IBM Marketing Cloud'... Read more

Rating
4.5 / 5
3.3 / 5
Marketing Automation software features
Customizable CTAs
Sales Analytics
Social Marketing
Segmentation
Customizable CTAs
Sales Analytics
Social Marketing
Segmentation
AB Testing software features
Landing Pages/Web Forms
Landing Pages/Web Forms
Ad Server software features
AB Testing
AB Testing
Email Marketing software features
Drip Campaigns
Dynamic Content
Drip Campaigns
Dynamic Content
Marketing Analytics software features
Analytics/ROI Tracking
Analytics/ROI Tracking
Account Based Marketing software features
Lead Qualification
Lead Qualification
Interface screenshot
Desktop & Mobile Platforms

Cloud-hosted / box software

Cloud-hosted / box software

Support Working hours, Online Working hours, Online
Training
Documentation
Webinars
Personal
Online
Documentation
Webinars
Personal
Online
Reviews
4 / 5

Great tool for pretty advanced marketing automations

Benefits:

- You can make really good profiles/segments of your users without any SQL knowledge - It doesn't touches your HTML when you edit it - The campaign... Read more

- You can make really good profiles/segments of your users without any SQL knowledge - It doesn't touches your HTML when you edit it - The campaign designer is also really easy to use - Datamodel - Flexible

Drawbacks:

- The reports aren't that good. You can get really standard reporting but for comparing different emails together in one report is hard - There are... Read more

Summary:

I work for a bureau, so I have work with multiple tools. This tool is much further then a MailChimp/Mailplus/Tripolis but not as advanced as a Sale... Read more

Quint W.
5 / 5

A Great tool for beginners and experts

Benefits:

- A lot of possibilities - Easy drag and drop campaign builder - Nice add-ons available

Drawbacks:

The base tool is very good and has a lot of options. But since we use Clang for some very complex campaigns we need to have some add ons that costs... Read more

Summary:

Working with a lot of e-mail tools, i'm very happy with Clang. It's a nice company and they listen very good to their customers to keep making the ... Read more

Martijn v.
4 / 5

Very powerful swiss-army knife toolkit with great analytics support.

Benefits:

The IBM Marketing Cloud provides incredibly strong analytics and is integrated into many other services.

Drawbacks:

The IBM Marketing Cloud purely serves a single purpose, and if you want other tools you will have to invest in other IBM software as IBM makes seve... Read more

Summary:

Verified Reviewer
4 / 5

Silverpop, now IBM Marketing Cloud offers robust marketing automation, dated UI means learning curve

Benefits:

Flexible integration and reasonable pricing to add a comprehensive feature set for the digital marketer.

Drawbacks:

Parts of the UI have yet to be updated hiding much needed functionality deep in menus. The reporting module needs to be revisited with an archaic i... Read more

Summary:

Originating in the Email Service Provider (ESP) space, Silverpop was acquired by IBM and has evolved to become IBM Marketing Cloud. The core featu... Read more

Daniel A.
1 / 5

Abysmal failure

Benefits:

They were one of the least expensive options out there. Very hyped up and robust systems. Convinced our marketing department that they could deliver

Drawbacks:

Many of their basic features don't function as expected. Their hyped up options never materialized. It tooks months of testing to figure out how to... Read more

Summary:

Just fine if your emails are not professional grade or missions critical.

Peter P.
4 / 5

It is a useful tool when you have strategies associated with digital marketing.

Benefits:

Now it's called Watson Campaign Automation (IBM Marketing Cloud) allows you to offer your clients exceptional experiences throughout the purchasing... Read more

Now it's called Watson Campaign Automation (IBM Marketing Cloud) allows you to offer your clients exceptional experiences throughout the purchasing process, using customer data, providing value information extracted from analytics and automating multi-channel interactions. Is a digital marketing automation platform designed to put the power of data in the hands of the marketer. Use behavioral data from any source to create consistent campaigns wherever your customers are through channels like email, web, mobile apps, SMS, social, group messaging and more.

Drawbacks:

You must have a great knowledge in the area to know how to interpret the data, in the same way the information reflected is quite complex.

Summary:

Definitely the best benefit is reflected in the return on investment, since it uses a digital marketing platform based on the cloud and is more eas... Read more

Verified Reviewer

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