Compare Azalead и EFI MarketDirect Cross Media

Benefits:

The application is very easy to use, especially the fact of being able to build up itself its favorites with alerts which allows not to be lost in ... Read more

The application is very easy to use, especially the fact of being able to build up itself its favorites with alerts which allows not to be lost in the mass of information.

Drawbacks:

Account not necessarily ideally qualified, no visibility on the end user who is navigating the site.

Summary:

We were able, thanks to this application to follow closely our customer, prospect and to see what were their interests and also the good moment to ... Read more

We were able, thanks to this application to follow closely our customer, prospect and to see what were their interests and also the good moment to call them. It allowed us to accelerate some sale and also of one to have a feedback in our offers.

Benefits:

A lot of added value for digital marketers. 1) understand your business audience (what companies / industries / sizes are coming to my website) and... Read more

A lot of added value for digital marketers. 1) understand your business audience (what companies / industries / sizes are coming to my website) and check the pertinence of SEO and SEA. 2) understand more the navigation paths. 3) being able to precisely retarget 4) create precise emailing campaigns. 4) create lists of cold-to-cool leads to feed your sales channels. Tool is really eay to use, lacking some few "practical" fonctionalities but the new may 2016 release is much better.

Drawbacks:

- of course you ionly see a name of a company, not who's behind the mouse (is it the managing director or the reception desk lady?) Azalead tag o... Read more

- of course you ionly see a name of a company, not who's behind the mouse (is it the managing director or the reception desk lady?) Azalead tag on BTC and BTB pages can be provn inefficient because the btc navigation "pollutes" the BTB. - Database relevance: tool not always able to identify the right company name, sometimes not all IPSs as well. - you clearly need internal ressources, someone who will regularly use and tag. That's some minutes every day. - For us the ROI is still not totally found, as we are struggling with the sales channels who are not so enthusiastic about having to manage cold-to-cool leads, for a question of ressourses (again) and mentality.

Summary:

Our efforts are to develop a lead generation programme for btc and btb satellite broadband service in Europe, for our distributors. We have been fo... Read more

Our efforts are to develop a lead generation programme for btc and btb satellite broadband service in Europe, for our distributors. We have been focusing in the last year on growing B2B volumes of leads, and decided to test Azalead as a specific b2b tool. Our idea was to give the tool to our commercial people / distributors but the adoption for them is not easy. Not that the tool is difficult, but somehow they don't really believe in the "buying signals", being more used to traditional way of prospecting. Fully use Azalead for our company mean entering a real digital transformation and wel.l.. not sure that's going to happen soon.

Benefits:

The profiling part for each account, we can follow every step of their staying on our website, it is very useful to send them the information they ... Read more

The profiling part for each account, we can follow every step of their staying on our website, it is very useful to send them the information they are looking for and to study their behaviour.

Drawbacks:

The problem is that the information we get is not really qualified, there is a lack of database regarding the interesting accounts. For example, wh... Read more

The problem is that the information we get is not really qualified, there is a lack of database regarding the interesting accounts. For example, when someone from a big company is visiting our website, we can't find his information, that's a real shame not to be able to contact the right person for the big companies and not being able to help them.

Summary:

We succeeded in tracking some very good information regarding the opportunities we detected in first place when people finally came to visit our we... Read more

We succeeded in tracking some very good information regarding the opportunities we detected in first place when people finally came to visit our website. But unfortunately, we don't receive enough good information. We're currently trying the account-based marketing solution and will see how we can improve that!

Benefits:

Convenient Simplicity of use Constant customer support via a chat

Drawbacks:

Certain accounts are not correctly qualified (e-mails, functions, names)

Summary:

Azalead is very useful in my activity of business development. It allows to know in real time the visitors of our Web site, the visited pages, we ... Read more

Azalead is very useful in my activity of business development. It allows to know in real time the visitors of our Web site, the visited pages, we can by then target our prospecting according to the potential interests of the visitors. This application also allows to follow the emailing campaign and to follow the efficiency of each marketing actions.

Benefits:

Very Easy to use and implement. Was able to send prints effortlessly.

Drawbacks:

You must have a login for every instance.

Summary:

Benefits:

Product keeps improving with the time by adding new features

Drawbacks:

Still need to cover lot more to be competitive with other provider

Summary:

Overall I am happy with the product and looking forward to see more improvements

Benefits:

The best thing for us is the integration into Pace

Drawbacks:

The setup and configuration is not a simple as first told

Summary:

Benefits:

CAN USE VERY EASLY AND ALSO CAN MAKE PO AND GRN VERY EASLY

Drawbacks:

REPORTS AND ANOTHER OPTIONS ARE VERY GOOD

Summary:

WE CAN USE VERY EASLY