IBM Marketing Cloud is the marketing technology provider offering advanced email marketing and marketing automation solutions. IBM Marketing Cloud's products are designed for marketers that want to increase revenue, improve ROI, and operate more efficiently. Marketers using IBM Marketing Cloud can devote time to strategy as well as execution as a result of the company's focus on innovative, easy-to-use technology, simple implementation and services and support. Learn more about Silverpop
Compare EFI MarketDirect Cross Media и Pega Marketing
Take a look at comparison of based on the customers reviews. The rating is calculated in real time from reviews of customers.
| Starting price | from 1 usd. | from 1 usd. |
| Who this service is for |
Today lead generation and customer prospecting require focused and targeted marketing messages. Delivering integrated campaigns that combine Direct... Read more |
Develop intelligent and personalized marketing interactions with your customers and leverage real-time information to calculate the next-best-action. |
| Rating | ||
| Marketing Automation software features |
Social Marketing
Website Visitor Tracking
Segmentation
|
Social Marketing
Website Visitor Tracking
Segmentation
|
| AB Testing software features |
Landing Pages/Web Forms
|
Landing Pages/Web Forms
|
| Ad Server software features |
AB Testing
|
AB Testing
|
| Email Marketing software features |
Drip Campaigns
Dynamic Content
|
Drip Campaigns
Dynamic Content
|
| Marketing Analytics software features |
Analytics/ROI Tracking
|
Analytics/ROI Tracking
|
| Interface screenshot |
|
|
| Desktop & Mobile Platforms |
Cloud-hosted / box software 
|
Cloud-hosted / box software
|
| Support | Working hours, Online | Working hours, Online |
| Training |
Documentation
Webinars
Personal
Online
|
Documentation
Webinars
Personal
Online
|
| Reviews |
Good and improving product Benefits: Product keeps improving with the time by adding new features Drawbacks: Still need to cover lot more to be competitive with other provider Summary: Overall I am happy with the product and looking forward to see more improvements Market Direct Review Benefits: The best thing for us is the integration into Pace Drawbacks: The setup and configuration is not a simple as first told Summary: FRIEDLY Benefits: CAN USE VERY EASLY AND ALSO CAN MAKE PO AND GRN VERY EASLY Drawbacks: REPORTS AND ANOTHER OPTIONS ARE VERY GOOD Summary: WE CAN USE VERY EASLY |
Pega Marketing tools are necessary to improve our CRM Benefits: Thanks to its artificial intelligence together with our strategies we can obtain predictive models and suggestions of the best actions to take to i... Read more Thanks to its artificial intelligence together with our strategies we can obtain predictive models and suggestions of the best actions to take to improve the experience, exchange and relationship with our clients. Drawbacks: In addition to being expensive Pegasystems services, we must have basic knowledge of online marketing and experience with similar programs, as Pega... Read more Summary: The best data in real time to improve your relationship with all users. 
carl g.
Great marketing tool for enterprise solutions Benefits: Powerful marketing and decisioning engine at enterprise level Drawbacks: Need Pega platform experience to use it. Solution not very mature yet Summary: Ease of integration with other platforms Benefits: They always try to keep themself updated with the latest market trends and also enable users to implement the same within their applications. Drawbacks: Materials and how to's are not easily available to design or troubleshoot. Summary: |
Alternative software
rating
3.3 (
12 reviews
)
rating
4 (
1 reviews
)
Helps marketers apply one-to-one marketing techniques across all communications channels by unifying profile data. Learn more about Coravue Marketing Automation
rating
4.5 (
13 reviews
)
Kapost is a B2B Marketing Operating System that enables Marketers to manage the Marketing function amid the complexity of the digital age. Kapost aligns your organization's teams, tools and channels, so you can effectively execute, distribute and analyze campaigns & content across your buyers journey. Learn more about Kapost
rating
3.5 (
2 reviews
)
Oracle Data Management Platform (formerly known as BlueKai)is a solution that enables marketers to analyze and plan campaigns by device, generate higher ROIs, and validate main data. Learn more about Oracle Data Management Platform
rating
4.5 (
4 reviews
)
Sales and marketing automation solution. Drip-feed marketing campaigns, activity tracking, lead segmentation, and prospect tracking. Learn more about eMaximation
rating
2.5 (
2 reviews
)
iAPPS Marketier is an online marketing automation platform that seamlessly joins campaign generation with personalization and nurturing capabilities. Marketier's feature set centers on end-to-end campaign administration - from drag-and-drop landing pages with our flexible form builder to behavior-based drip email campaigns - helping you to efficiently create emails, landing pages and full customer experiences that convert. Learn more about Unbound Marketing
Integrated platform that empowers marketers with the management of marketing content, information and campaigns. Learn more about Merge AMP
Supports the creation, storage, optimization, distribution, production and measurement of marketing campaigns. Learn more about Elateral MSC
rating
3.5 (
14 reviews
)
DialogTech is the world leader in call analytics for marketers. Each day consumers call businesses by the billions, and those callers convert to customers at the highest rates. We help connect calls to the customer journey. Powered by AI, DialogTech attributes calls to your marketing, showing you exactly how these conversations impact the customer journey. We provide actionable analytics and technology to generate more calls at a lower cost, personalize call experiences, and drive revenue. Learn more about DialogTech
Splitter enables companies to effectively manage, track, and split their links & QR codes simplifying targeted contextual marketing. * Keep track of all your links - even outbound (analytics, shortening, subdomain branding) * Built for marketing departments * Trusted by Carlsberg, CNN, Falck, Velux, etc. Learn more about Splitter
Very Easy to use and implement
Benefits:
Very Easy to use and implement. Was able to send prints effortlessly.
Drawbacks:
You must have a login for every instance.
Summary: