IBM Marketing Cloud is the marketing technology provider offering advanced email marketing and marketing automation solutions. IBM Marketing Cloud's products are designed for marketers that want to increase revenue, improve ROI, and operate more efficiently. Marketers using IBM Marketing Cloud can devote time to strategy as well as execution as a result of the company's focus on innovative, easy-to-use technology, simple implementation and services and support. Learn more about Silverpop
Compare FocalCampaign 360 и Oracle Data Management Platform
Take a look at comparison of based on the customers reviews. The rating is calculated in real time from reviews of customers.
| Starting price | from 1 usd. | from 1 usd. |
| Who this service is for |
FocalCampaign is a comprehensive marketing automation platform. It integrates and assist marketing communication using different channels including... Read more |
Oracle Data Management Platform (formerly known as BlueKai)is a solution that enables marketers to analyze and plan campaigns by device, generate... Read more |
| Rating | ||
| Marketing Automation software features |
Social Marketing
Website Visitor Tracking
Segmentation
|
Social Marketing
Website Visitor Tracking
Segmentation
|
| AB Testing software features |
Landing Pages/Web Forms
|
Landing Pages/Web Forms
|
| Email Marketing software features |
Drip Campaigns
|
Drip Campaigns
|
| Marketing Analytics software features |
Analytics/ROI Tracking
|
Analytics/ROI Tracking
|
| Account Based Marketing software features |
Lead Qualification
|
Lead Qualification
|
| Interface screenshot | ||
| Desktop & Mobile Platforms |
Cloud-hosted / box software 
Application 
|
Cloud-hosted / box software
|
| Support | Working hours, Online | Working hours, Online |
| Training |
Documentation
Webinars
Personal
Online
|
Documentation
Webinars
Personal
Online
|
| Reviews |
Oracle Benefits: The accessibility of data any time from anywhere in the world Drawbacks: When traveling need to have a roaming connection as the password security will be verified to the phone number Summary: Over all it's a good cloud system where data is accessible consumer genomics data Benefits: One of the largest consumer data platforms, have used this for driving ad targeting on mass marketing campaigns. The product has a huge tranche of ... Read more One of the largest consumer data platforms, have used this for driving ad targeting on mass marketing campaigns. The product has a huge tranche of data but the accuracy needs to be improved. Is very easily integrated to existing marketing automation solutions to run targeting. Drawbacks: Does not compare effective when seem from a prospect of google adwords genomics and segmentation. Can be made more easily available for setup and u... Read more Summary: Used it for creating user personas and segments |
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FocalCampaign improves our web presence and our marketing strategy
Benefits:
FocalCampaign is responsible for creating a powerful exchange of information with all potential customers, we save time and gain many conversions, ... Read more
FocalCampaign is responsible for creating a powerful exchange of information with all potential customers, we save time and gain many conversions, its integration with other marketing media and social networks is very effective for the automation of our strategy and thus achieve sales
Drawbacks:
the prices of the plans offered by FocalCampaign are high for small businesses, fortunately FocalCampaign offers us a free trial and then we decide... Read more
the prices of the plans offered by FocalCampaign are high for small businesses, fortunately FocalCampaign offers us a free trial and then we decide if we continue with the service
Summary:
thanks to FocalCampaign my marketing strategy achieves loyalty and satisfaction in all our users