Compare FocalCampaign 360 и Silverpop

Take a look at comparison of based on the customers reviews. The rating is calculated in real time from reviews of customers.

Starting price from 1 usd. from 1 usd.
Who this service is for

FocalCampaign is a comprehensive marketing automation platform. It integrates and assist marketing communication using different channels including... Read more

IBM Marketing Cloud is the marketing technology provider offering advanced email marketing and marketing automation solutions. IBM Marketing Cloud'... Read more

Rating
5 / 5
3.3 / 5
Marketing Automation software features
Customizable CTAs
Sales Analytics
Social Marketing
Website Visitor Tracking
Segmentation
Customizable CTAs
Sales Analytics
Social Marketing
Website Visitor Tracking
Segmentation
AB Testing software features
Landing Pages/Web Forms
Landing Pages/Web Forms
Ad Server software features
AB Testing
AB Testing
Email Marketing software features
Drip Campaigns
Dynamic Content
Drip Campaigns
Dynamic Content
Marketing Analytics software features
Analytics/ROI Tracking
Analytics/ROI Tracking
Account Based Marketing software features
Lead Qualification
Lead Qualification
Interface screenshot
Desktop & Mobile Platforms

Cloud-hosted / box software

Application

Cloud-hosted / box software

Support Working hours, Online Working hours, Online
Training
Documentation
Webinars
Personal
Online
Documentation
Webinars
Personal
Online
Reviews
5 / 5

FocalCampaign improves our web presence and our marketing strategy

Benefits:

FocalCampaign is responsible for creating a powerful exchange of information with all potential customers, we save time and gain many conversions, ... Read more

FocalCampaign is responsible for creating a powerful exchange of information with all potential customers, we save time and gain many conversions, its integration with other marketing media and social networks is very effective for the automation of our strategy and thus achieve sales

Drawbacks:

the prices of the plans offered by FocalCampaign are high for small businesses, fortunately FocalCampaign offers us a free trial and then we decide... Read more

Summary:

thanks to FocalCampaign my marketing strategy achieves loyalty and satisfaction in all our users

Dioshai G.
4 / 5

Very powerful swiss-army knife toolkit with great analytics support.

Benefits:

The IBM Marketing Cloud provides incredibly strong analytics and is integrated into many other services.

Drawbacks:

The IBM Marketing Cloud purely serves a single purpose, and if you want other tools you will have to invest in other IBM software as IBM makes seve... Read more

Summary:

Verified Reviewer
4 / 5

Silverpop, now IBM Marketing Cloud offers robust marketing automation, dated UI means learning curve

Benefits:

Flexible integration and reasonable pricing to add a comprehensive feature set for the digital marketer.

Drawbacks:

Parts of the UI have yet to be updated hiding much needed functionality deep in menus. The reporting module needs to be revisited with an archaic i... Read more

Summary:

Originating in the Email Service Provider (ESP) space, Silverpop was acquired by IBM and has evolved to become IBM Marketing Cloud. The core featu... Read more

Daniel A.
1 / 5

Abysmal failure

Benefits:

They were one of the least expensive options out there. Very hyped up and robust systems. Convinced our marketing department that they could deliver

Drawbacks:

Many of their basic features don't function as expected. Their hyped up options never materialized. It tooks months of testing to figure out how to... Read more

Summary:

Just fine if your emails are not professional grade or missions critical.

Peter P.
4 / 5

It is a useful tool when you have strategies associated with digital marketing.

Benefits:

Now it's called Watson Campaign Automation (IBM Marketing Cloud) allows you to offer your clients exceptional experiences throughout the purchasing... Read more

Now it's called Watson Campaign Automation (IBM Marketing Cloud) allows you to offer your clients exceptional experiences throughout the purchasing process, using customer data, providing value information extracted from analytics and automating multi-channel interactions. Is a digital marketing automation platform designed to put the power of data in the hands of the marketer. Use behavioral data from any source to create consistent campaigns wherever your customers are through channels like email, web, mobile apps, SMS, social, group messaging and more.

Drawbacks:

You must have a great knowledge in the area to know how to interpret the data, in the same way the information reflected is quite complex.

Summary:

Definitely the best benefit is reflected in the return on investment, since it uses a digital marketing platform based on the cloud and is more eas... Read more

Verified Reviewer

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