IBM Marketing Cloud is the marketing technology provider offering advanced email marketing and marketing automation solutions. IBM Marketing Cloud's products are designed for marketers that want to increase revenue, improve ROI, and operate more efficiently. Marketers using IBM Marketing Cloud can devote time to strategy as well as execution as a result of the company's focus on innovative, easy-to-use technology, simple implementation and services and support. Learn more about Silverpop
Compare Kapost и Unacast
Take a look at comparison of based on the customers reviews. The rating is calculated in real time from reviews of customers.
Starting price | from 1 usd. | from 1 usd. |
Who this service is for |
Kapost is a B2B Marketing Operating System that enables Marketers to manage the Marketing function amid the complexity of the digital age. Kapost ... Read more |
Unacast is a data proximity platform that enables marketers to leverage proximity data for retargeting and other promotion activities |
Rating | ||
Marketing Automation software features |
Segmentation
|
Segmentation
|
Marketing Analytics software features |
Analytics/ROI Tracking
|
Analytics/ROI Tracking
|
Account Based Marketing software features |
Lead Qualification
|
Lead Qualification
|
Interface screenshot |
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Desktop & Mobile Platforms |
Cloud-hosted / box software |
Cloud-hosted / box software |
Support | Working hours, Online | Working hours, Online |
Training |
Documentation
Webinars
Personal
Online
|
Documentation
Webinars
Personal
Online
|
Reviews |
Requires entire team adoption, otherwise, it's a great tool. Benefits: Kapost makes it so easy to track progress on a project and ensure you hit your needed deliverables. It's also easy to see where items bottleneck so... Read more Kapost makes it so easy to track progress on a project and ensure you hit your needed deliverables. It's also easy to see where items bottleneck so you can get stuck projects back on track. I've used it for everything within a Marketing team - event coordination, press releases, blogs, data sheets, you name it. It's really easy to make it work for whatever task you are working on. Drawbacks: It takes A LOT of implementation work. It also requires full team adoption. If there are only a couple people utilizing it, it's just not going to ... Read more Summary: Helps to Manage Marketing Content Benefits: The Calendar View is helpful to see all the content that's being created and/or ready to launch. The automated workflows keeps us on track. Drawbacks: Search functionality needs some work. Would like to see integrations with more universal tools. Custom views. Summary: Great for keeping content and campaigns organized. Benefits: Great for organization with solid workflow functionality and easy to use calendar. Alerts for due dates on projects saved a lot of project manageme... Read more Great for organization with solid workflow functionality and easy to use calendar. Alerts for due dates on projects saved a lot of project management time. Account reps really did want to help, even though we were using the software in a limited capacity for blog hosting only. Drawbacks: There were rather frequent formatting issues. The customer service reps didn't seem to have much pull over product and developers when it came to i... Read more Summary: |
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Kapost has transformed how our marketing organization operates
Benefits:
Kapost allows us to have full visibility into our content efforts. From ideas to final output, to tracking the success of the assets, it's all visi... Read more
Kapost allows us to have full visibility into our content efforts. From ideas to final output, to tracking the success of the assets, it's all visible within Kapost. This visibility enhances collaboration across our ever-growing department and company.
Drawbacks:
All of the challenges have been on our side (building out processes, getting people to change behaviors). And the folks at Kapost have been very he... Read more
All of the challenges have been on our side (building out processes, getting people to change behaviors). And the folks at Kapost have been very helpful by offering advice and support as we transform marketing.
Summary:
Having the ability to see all of our impending and in-progress projects allows us to better schedule and staff for upcoming needs. The ability to... Read more
Having the ability to see all of our impending and in-progress projects allows us to better schedule and staff for upcoming needs. The ability to provide a gallery of all of our content, that is fully searchable and sortable, enables our staff to find content on their own saves a lot of time for both the marketing team, as well as the sales (or other) teams.