IBM Marketing Cloud is the marketing technology provider offering advanced email marketing and marketing automation solutions. IBM Marketing Cloud's products are designed for marketers that want to increase revenue, improve ROI, and operate more efficiently. Marketers using IBM Marketing Cloud can devote time to strategy as well as execution as a result of the company's focus on innovative, easy-to-use technology, simple implementation and services and support. Learn more about Silverpop
Compare Pega Marketing и Unacast
Take a look at comparison of based on the customers reviews. The rating is calculated in real time from reviews of customers.
| Starting price | from 1 usd. | from 1 usd. |
| Who this service is for |
Develop intelligent and personalized marketing interactions with your customers and leverage real-time information to calculate the next-best-action. |
Unacast is a data proximity platform that enables marketers to leverage proximity data for retargeting and other promotion activities |
| Rating | ||
| Marketing Automation software features |
Segmentation
|
Segmentation
|
| Marketing Analytics software features |
Analytics/ROI Tracking
|
Analytics/ROI Tracking
|
| Interface screenshot |
|
|
| Desktop & Mobile Platforms |
Cloud-hosted / box software 
|
Cloud-hosted / box software
|
| Support | Working hours, Online | Working hours, Online |
| Training |
Documentation
Webinars
Personal
Online
|
Documentation
Webinars
Personal
Online
|
| Reviews |
Great marketing tool for enterprise solutions Benefits: Powerful marketing and decisioning engine at enterprise level Drawbacks: Need Pega platform experience to use it. Solution not very mature yet Summary: Ease of integration with other platforms Benefits: They always try to keep themself updated with the latest market trends and also enable users to implement the same within their applications. Drawbacks: Materials and how to's are not easily available to design or troubleshoot. Summary: |
Be ahead! |
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Pega Marketing tools are necessary to improve our CRM
Benefits:
Thanks to its artificial intelligence together with our strategies we can obtain predictive models and suggestions of the best actions to take to i... Read more
Thanks to its artificial intelligence together with our strategies we can obtain predictive models and suggestions of the best actions to take to improve the experience, exchange and relationship with our clients.
Drawbacks:
In addition to being expensive Pegasystems services, we must have basic knowledge of online marketing and experience with similar programs, as Pega... Read more
In addition to being expensive Pegasystems services, we must have basic knowledge of online marketing and experience with similar programs, as Pega Marketing is a bit complicated to use the first few weeks.
Summary:
The best data in real time to improve your relationship with all users.