Compare Silverpop и Unacast

Benefits:

The IBM Marketing Cloud provides incredibly strong analytics and is integrated into many other services.

Drawbacks:

The IBM Marketing Cloud purely serves a single purpose, and if you want other tools you will have to invest in other IBM software as IBM makes seve... Read more

The IBM Marketing Cloud purely serves a single purpose, and if you want other tools you will have to invest in other IBM software as IBM makes several products with focused feature lists instead of a few products with broad feature lists.

Summary:

Benefits:

Flexible integration and reasonable pricing to add a comprehensive feature set for the digital marketer.

Drawbacks:

Parts of the UI have yet to be updated hiding much needed functionality deep in menus. The reporting module needs to be revisited with an archaic i... Read more

Parts of the UI have yet to be updated hiding much needed functionality deep in menus. The reporting module needs to be revisited with an archaic interface and burying much needed web tracking features.

Summary:

Originating in the Email Service Provider (ESP) space, Silverpop was acquired by IBM and has evolved to become IBM Marketing Cloud. The core featu... Read more

Originating in the Email Service Provider (ESP) space, Silverpop was acquired by IBM and has evolved to become IBM Marketing Cloud. The core feature set still revolves around email with sophisticated features such as "Send Time Optimization" which samples users opens and schedules each contacts mailings for when they are most likely to open your email. Building on a simple workflow system, Marketing Cloud now offers Blueprints for the most common opportunities such as warming campaigns, retargeting and automated responses. A recent rearchitecture has brought the user-interface in line with other IBM Blue Mix and Commerce platforms. The updates also mean that IBM's mix of SAAS such as the new Customer Analytics and the existing WebSphere Commerce content platform. The future looks bright for Marketing Cloud with coming integration with IBM Watson preparing to lead the way with Machine Learning and Artificial Intelligence guiding contact segmentation and product targeting. But its current position places it in steep competition with market leaders such as Adobe Experience Manager and Marketo. The promised integration with Watson and the recent updates with SMS and push notification integration merit Marketing Cloud a closer look when looking for a marketing automation solution.

Benefits:

They were one of the least expensive options out there. Very hyped up and robust systems. Convinced our marketing department that they could deliver

Drawbacks:

Many of their basic features don't function as expected. Their hyped up options never materialized. It tooks months of testing to figure out how to... Read more

Many of their basic features don't function as expected. Their hyped up options never materialized. It tooks months of testing to figure out how to get their system to accept what we were sending. Frequent outages shut functions down. They developed a bug that silently stopped responding to hard bounces, which caused thousands of black-list email addresses to build up in our lists. When notified them of the error, rather than fix the error and purge the stale emails, Silverpop's response was to turn off our accounts sending and deny everything. In attempting to work with them we are realizing that we as a customer know more about email systems than their technical employees. Checked Glassdoor review on them to confirm everything I suspected was true

Summary:

Just fine if your emails are not professional grade or missions critical.

Benefits:

Now it's called Watson Campaign Automation (IBM Marketing Cloud) allows you to offer your clients exceptional experiences throughout the purchasing... Read more

Now it's called Watson Campaign Automation (IBM Marketing Cloud) allows you to offer your clients exceptional experiences throughout the purchasing process, using customer data, providing value information extracted from analytics and automating multi-channel interactions. Is a digital marketing automation platform designed to put the power of data in the hands of the marketer. Use behavioral data from any source to create consistent campaigns wherever your customers are through channels like email, web, mobile apps, SMS, social, group messaging and more.

Drawbacks:

You must have a great knowledge in the area to know how to interpret the data, in the same way the information reflected is quite complex.

Summary:

Definitely the best benefit is reflected in the return on investment, since it uses a digital marketing platform based on the cloud and is more eas... Read more

Definitely the best benefit is reflected in the return on investment, since it uses a digital marketing platform based on the cloud and is more easily integrated with other applications and customer data sources.