IBM Marketing Cloud is the marketing technology provider offering advanced email marketing and marketing automation solutions. IBM Marketing Cloud's products are designed for marketers that want to increase revenue, improve ROI, and operate more efficiently. Marketers using IBM Marketing Cloud can devote time to strategy as well as execution as a result of the company's focus on innovative, easy-to-use technology, simple implementation and services and support. Learn more about Silverpop
Compare Oracle Data Management Platform и Walkbase
Take a look at comparison of based on the customers reviews. The rating is calculated in real time from reviews of customers.
| Starting price | from 1 usd. | from 1 usd. |
| Who this service is for |
Oracle Data Management Platform (formerly known as BlueKai)is a solution that enables marketers to analyze and plan campaigns by device, generate... Read more |
Walkbase provides in-store analytics and marketing platform for retailers to measure and optimize the ROI of promotion campaigns |
| Rating | ||
| Marketing Automation software features |
Website Visitor Tracking
Segmentation
|
Website Visitor Tracking
Segmentation
|
| Marketing Analytics software features |
Analytics/ROI Tracking
|
Analytics/ROI Tracking
|
| Account Based Marketing software features |
Lead Qualification
|
Lead Qualification
|
| Interface screenshot |
|
|
| Desktop & Mobile Platforms |
Cloud-hosted / box software 
|
Cloud-hosted / box software 
Application 
|
| Support | Working hours, Online | Working hours, Online |
| Training |
Documentation
Webinars
Personal
Online
|
Documentation
Webinars
Personal
Online
|
| Reviews |
consumer genomics data Benefits: One of the largest consumer data platforms, have used this for driving ad targeting on mass marketing campaigns. The product has a huge tranche of ... Read more One of the largest consumer data platforms, have used this for driving ad targeting on mass marketing campaigns. The product has a huge tranche of data but the accuracy needs to be improved. Is very easily integrated to existing marketing automation solutions to run targeting. Drawbacks: Does not compare effective when seem from a prospect of google adwords genomics and segmentation. Can be made more easily available for setup and u... Read more Summary: Used it for creating user personas and segments |
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Oracle
Benefits:
The accessibility of data any time from anywhere in the world
Drawbacks:
When traveling need to have a roaming connection as the password security will be verified to the phone number
Summary:
Over all it's a good cloud system where data is accessible