Who is this service for?

Cloud-based marketing solution that helps businesses of all sizes manage campaigns, content, assessment and more visual dashboard and analytics.

About Kapost

Kapost is a B2B Marketing Operating System that enables Marketers to manage the Marketing function amid the complexity of the digital age. Kapost aligns your organization's teams, tools and channels, so you can effectively execute, distribute and analyze campaigns & content across your buyers journey.

Average rating 4.5/5

Total score
4.5
“Ease of use
4.4
User support
4.5
Features
3.9

Product details

Starting price:

1usd / per month
more about prices

Desktop & Mobile Platforms:

Cloud, SaaS, Internet

Training:

Documentation

Online

Support:

Working hours

Online

Software Developer

Upland Software
http://www.uplandsoftware.com
Set up in 2000
United States

Features

AB Testing
Analytics/ROI Tracking
Campaign Analytics
Campaign Planning
Campaign Tracking
Channel Attribution
Channel Management
Contact Database
Content Management
Conversion Tracking
Customer Journey Mapping
Customizable CTAs
Dashboard
Drip Campaigns
Dynamic Content

Email Marketing
Event Triggered Actions
Landing Pages/Web Forms
Lead Management
Lead Qualification
Multi-Campaign
Performance Metrics
Predictive Analytics
Sales Analytics
Search Marketing
Segmentation
Social Marketing
Social Media Integration
Social Media Monitoring
Website Analytics
Website Visitor Tracking

Alternatives Kapost


V
Verified Reviewer

«Great collaboration tool»

Usability

Support

Features

5

Overall rating

Benefits:

It is an easy way to see exactly who is doing what. A calendar feature lays out everything in a way that makes sense.

Drawbacks:

It can be hard to approve certain pieces of content, if only because it is hidden in a bunch of menus. It's a learning process.

September 28, 2021
Feedback source: the Internet
V
Verified Reviewer

«Requires entire team adoption, otherwise, it's a great tool.»

Usability

Support

Features

4

Overall rating

Benefits:

Kapost makes it so easy to track progress on a project and ensure you hit your needed deliverables. It's also easy to see where items bottleneck so you can get stuck projects back on track. I've used it for everything within a Marketing team - event coordination, press releases, blogs, data sheets, you name it. It's really easy to make it work for whatever task you are working on.

Drawbacks:

It takes A LOT of implementation work. It also requires full team adoption. If there are only a couple people utilizing it, it's just not going to work to its full potential. Aside from that, we thought it would be more of a content repository and management system but it didn't have the capabilities that we were looking for.

September 17, 2021
Feedback source: the Internet
V
Verified Reviewer

«Excellent content management and coordination tool»

Usability

Support

Features

4

Overall rating

Benefits:

Kapost greatly increases the collaboration among our team members who have not only content responsibilities as well as other priorities.

Drawbacks:

There are some limitations and issues here and there. There is a learning curve for everyone even in the same team.

August 26, 2021
Feedback source: the Internet
k
ken y.

«Helps to Manage Marketing Content»

Usability

Support

Features

3

Overall rating

Benefits:

The Calendar View is helpful to see all the content that's being created and/or ready to launch. The automated workflows keeps us on track.

Drawbacks:

Search functionality needs some work. Would like to see integrations with more universal tools. Custom views.

July 20, 2021
Feedback source: the Internet
V
Verified Reviewer

«Kapost Review»

Usability

Support

Features

5

Overall rating

Benefits:

I like the ability to add various fields and views easily. As well as for several users to get different levels of access.

Drawbacks:

A bit difficult to use at first, but becomes easier the more you use it.

July 18, 2021
Feedback source: the Internet
V
Verified Reviewer

«Single source of truth for all your content»

Usability

Support

Features

5

Overall rating

Benefits:

Kapost has been a very helpful tool for our content marketing team in terms of having a single solution to capture and keep track of all our marketing content. It has been tremendous in keeping track tasks and goals for content projects and even synchs up with Google docs.

Drawbacks:

The software takes some time to learn. While the UI is fairly easy to read, merely understanding the widgets and buttons takes some time -- learning curve.

In sum:

Overall, we are happy with the move from just google docs to having a central location to all our content marketing needs.

July 4, 2021
Feedback source: the Internet
E
Ely O.

« Power and develop your productivity and take it to another professional level»

Usability

Support

Features

4

Overall rating

Benefits:

Supervise your marketing projects and follow up on the planned, we can be in communication with our analysts and sales managers, ensuring they have updated information and hand for our customers, generates workflows for trade fairs, organize and categories by type of content that you can then filter

Drawbacks:

The performance of the platform reduces when you have many information

In sum:

We use this platform to supervise from the presidency the advances in the commercial film fairs that we attended last year. They are very intense fairs, meetings, projections and business roundtables, with this platform we organize all the information of our projects and available to share with our suppliers and clients.

June 16, 2021
Feedback source: the Internet
V
Verified Reviewer

«Modern approach to managing content creation»

Usability

Support

Features

5

Overall rating

Benefits:

the consistent updates and expansive calendar make it easy to manage the many moving parts of the volume of content B2B marketers especially need to create today.

Drawbacks:

The interface is slightly confusing and not as modern looking as I was hoping to see, however that doesn't impact the functionality at all.

June 13, 2021
Feedback source: the Internet
Cesar V.

«Concrete your ideas in projects with this management software»

Usability

Support

Features

4

Overall rating

Benefits:

It is easy to follow up the projects with this software, all the members of the work team have an overview of the progress of the project in one place, the information is easy to search through several filter options, you can send emails to other team members from the platform, or via text message

Drawbacks:

When a lot of information is loaded, the platform usually slows down

In sum:

Organizing the workflow of our projects has been amazing, we have managed to better plan our tasks, when you work in a social media environment this organizer is one of the best

April 11, 2021
Feedback source: the Internet
V
Verified Reviewer

«Great tool for cross-functional teams»

Usability

Support

Features

5

Overall rating

Benefits:

Content library is organized and rich with features -- makes it easy to search and find exactly what you need. Project management, versioning and approval process improved dramatically.

Drawbacks:

Could have better calendaring for campaigns.

In sum:

Prior to Kapost we struggled with content versioning, finding and sharing existing content, and a handful of other issues that we didn't even know we had. Kapost is a great tool that has allowed us to develop content more collaboratively and efficiently.

April 5, 2021
Feedback source: the Internet