Average rating 
ReSci is an AI-powered marketing platform revolutionizing the way brands communicate with their customers. ReSci helps marketers make sense of comp... read more
Who is this service for?
Oracle Data Management Platform (formerly known as BlueKai)is a solution that enables marketers to analyze and plan campaigns by device, generate higher ROIs,
About Oracle Data Management Platform
Oracle Data Management Platform (formerly known as BlueKai)is a solution
that enables marketers to analyze and plan campaigns by device, generate higher ROIs, and validate main data.
Product details
Starting price: |
1usd / per month more about prices |
Desktop & Mobile Platforms: |
Cloud, SaaS, Internet |
Training: |
Documentation Online |
Support: |
Working hours Online |
Software Developer
| Oracle |
| https://www.oracle.com/ |
| Set up in 1977 |
| United States |
Features
AB Testing
Ad Network Integration
Analytics/ROI Tracking
Audience Targeting
Behavioral Analytics
Campaign Management
Campaign Tracking
Channel Attribution
Collaboration Tools
Competitive Analysis
Conversion Tracking
CRM
Customer Database
Customer Journey Mapping
Customizable CTAs
Dashboard
Data Analysis Tools
Data Blending
Data Capture and Transfer
Data Cleansing
Data Discovery
Data Integration
Data Migration
Data Quality Control
Data Security
Data Visualization
Data Warehousing
Drip Campaigns
Dynamic Content
Goal Setting / Tracking
High Volume Processing
Information Governance
Landing Pages/Web Forms
Lead Qualification
Master Data Management
Match & Merge
Multiple Site Management
No-Code
Pageview Tracking
Performance Metrics
Predictive Analytics
Referral Tracking
Sales Analytics
Search Marketing
Segmentation
Site Search Tracking
Social Marketing
Social Media Monitoring
Templates
Time on Site Tracking
User Interaction Tracking
Website Analytics
Website Visitor Tracking
Other categories uses in
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Oracle Data Management Platform Reviews
2 opinions 3.5/5
«Oracle»
Usability
Support
Features
Overall rating
Benefits:
The accessibility of data any time from anywhere in the world
Drawbacks:
When traveling need to have a roaming connection as the password security will be verified to the phone number
In sum:
Over all it's a good cloud system where data is accessible
«consumer genomics data»
Usability
Support
Features
Overall rating
Benefits:
One of the largest consumer data platforms, have used this for driving ad targeting on mass marketing campaigns. The product has a huge tranche of data but the accuracy needs to be improved. Is very easily integrated to existing marketing automation solutions to run targeting.
Drawbacks:
Does not compare effective when seem from a prospect of google adwords genomics and segmentation. Can be made more easily available for setup and usage.
In sum:
Used it for creating user personas and segments