Who is this service for?

Enterprise businesses across a variety of industries.

About Pega Marketing

Develop intelligent and personalized marketing interactions with your customers and leverage real-time information to calculate the next-best-action.

Average rating 4/5

Total score
4
“Ease of use
3.3
User support
4.3
Features
4.3

Product details

Starting price:

1usd / per month
more about prices

Desktop & Mobile Platforms:

Cloud, SaaS, Internet

Training:

Documentation

Online

Support:

Working hours

Online

Software Developer

Pegasystems
http://www.pega.com
Set up in 1983
United States

Features

AB Testing
Analytics/ROI Tracking
Branch Optimization
Channel Management
Compliance Management
Customer Engagement
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages/Web Forms
Lead Qualification
Performance Management
Reporting/Analytics
Risk Management
Sales Analytics

Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Alternatives Pega Marketing


carl g.

«Pega Marketing tools are necessary to improve our CRM»

Usability

Support

Features

4

Overall rating

Benefits:

Thanks to its artificial intelligence together with our strategies we can obtain predictive models and suggestions of the best actions to take to improve the experience, exchange and relationship with our clients.

Drawbacks:

In addition to being expensive Pegasystems services, we must have basic knowledge of online marketing and experience with similar programs, as Pega Marketing is a bit complicated to use the first few weeks.

In sum:

The best data in real time to improve your relationship with all users.

September 1, 2021
Feedback source: the Internet
N
Nicolaos K.

«Great marketing tool for enterprise solutions»

Usability

Support

Features

4

Overall rating

Benefits:

Powerful marketing and decisioning engine at enterprise level

Drawbacks:

Need Pega platform experience to use it. Solution not very mature yet

May 19, 2021
Feedback source: the Internet
V
Vinayak S.

«Ease of integration with other platforms»

Usability

Support

Features

4

Overall rating

Benefits:

They always try to keep themself updated with the latest market trends and also enable users to implement the same within their applications.

Drawbacks:

Materials and how to's are not easily available to design or troubleshoot.

April 26, 2021
Feedback source: the Internet