Khoros Marketing

Benefits:

I love that Spredfast makes it easy to schedule social posts far in advance, and you can do so for multiple accounts. I worked for a company that has 700+ separate social media accounts for each location, and we were able to manage them all via Spredfast.

Drawbacks:

Can get a little tricky managing hundreds of accounts, especially in a customer service capacity. We noticed that we weren't seeing all of the comments or direct messages coming in from all accounts, so many questions from our customers got overlooked.

Benefits:

Spredfast is very similar to Hootsuite in terms of a scheduler. But it also does social listening which is important for my industry.

Drawbacks:

Schedule is slow and it's a little complicated. Customer service is very responsive, but sometimes it feels like they're answering you just for the sake of answering. Overall, not a fan. And there's a lot of ways your analytics can be skewed. Annoying to say the very least.

In sum:

My company leverages Spredfast to gain a better understanding of what the key trends and keywords are in our industry. We use many of the platform's features, including the share-of-voice feature, which allows us to benchmark our company's performance against our competition.

Benefits:

I've only been using Spredfast for about 2 years, but the program has grown and changed in so many positive ways in that amount of time. It's easy to use, with options to add on various features based on your needs, meaning this could be the most basic or the most robust social media automation tool out there. Support is also quick to respond and the library of help articles is extensive.

Drawbacks:

Like many competitor programs, Spredfast is expensive. It's not the tool for everyone, but is amazing for growing medium-large companies who need to streamline their social media process.

In sum:

Spredfast makes publishing, sorting, and tracking your social media activity so much easier than it would be otherwise. And because it's growing so quickly, we've seen major improvements and feature adds just in the last couple years.

Benefits:

The final product of Spredfast is great and can help with automation.

Drawbacks:

It is hard to navigate and takes many steps to reach end goal

Benefits:

This is quite possibly the best tool a company can use that gets 100s of social messages a minute...

Drawbacks:

There's a lot to learn, not difficult, but a lot to learn when it comes to mastering the tool.......

Benefits:

Customer service is very responsive and the team helping us to ramp up willing to do the extra miles.

Drawbacks:

Relatively hard to use especially on the reporting side, it is not very flexible in customizing reports .

In sum:

The back-end administrative interface present a steep learning curve, even just to find my way navigating the interface.

Benefits:

You can respond and follow your followers in real time, through a very simple and very easy to use interface. The best thing about this tool is the possibility not only to see who shares your content, but also where your message arrives by means of very complete statistics.

Drawbacks:

It is a bit difficult to program multiple resending since the window is very small, but that would be my complaint, for everything else .. this tool is very good, I am very satisfied

In sum:

a tool that has helped me a lot in the programming of my social networks among others, excellent tool

Benefits:

It has been great for me in interacting with my customers on social media. Customer service is very responsive. Also it allows me to see insight of my posts.

Drawbacks:

It sometimes get very tricky managing your accounts.

Benefits:

Khoros Marketing is for you if you want to gain access to high level social media metrics

Drawbacks:

The reporting widgets weren't that advanced and the interface could improve because it is a little slow sometimes