Compare Keen IO и MIDA Keen Decision Systems

Benefits:

Ramp and path to deployment was fast. AWS S3 integration in and out. API has been stable and reliable. Flexible query syntax. Easy to use dashboard... Read more

Ramp and path to deployment was fast. AWS S3 integration in and out. API has been stable and reliable. Flexible query syntax. Easy to use dashboard for browsing data and constructing queries. Most queries run very fast on large JSON datasets. No indices.

Drawbacks:

Most queries hit cached datasets (1-3 hours old). Need to be aware of how volume-based pricing works to decide on the optimal query design.

Summary:

Our experience with Keen over the past 3+ years has been very positive. The technology works and is less expensive cost of ownership vs. building ... Read more

Our experience with Keen over the past 3+ years has been very positive. The technology works and is less expensive cost of ownership vs. building our own. The team members we have interacted with are knowledgeable and responsive. We store a large volume of data, and depend on Keen for mission critical functions.

Benefits:

Keen allows me to gather, warehouse and visualize data on any platform quickly and beautifully.

Drawbacks:

I haven't checked the docs recently but I would love more and prettier visualizations; also, cost has gone bananas since...whenever it changed a ye... Read more

I haven't checked the docs recently but I would love more and prettier visualizations; also, cost has gone bananas since...whenever it changed a year or two ago.

Summary:

We've been with Keen since the very early days when it was just a very small team and I could personally correspond with [SENSITIVE CONTENT HIDDEN]... Read more

We've been with Keen since the very early days when it was just a very small team and I could personally correspond with [SENSITIVE CONTENT HIDDEN]- not to mention the amazing support I could always count on from [SENSITIVE CONTENT HIDDEN]; I don't think either of them are with the company any more - but it was the solid foundation put in place those days that has kept us with Keen.

Benefits:

We have a CSM who is very understanding and accomodating and can help us navigate. That is helpful. It also does a good job of handling event wri... Read more

We have a CSM who is very understanding and accomodating and can help us navigate. That is helpful. It also does a good job of handling event writes which we do hundreds of millions per day.

Drawbacks:

They bill READ queries based on how much data needs to be looked at and that can get pretty pricey. One of the few software that actually bills fo... Read more

They bill READ queries based on how much data needs to be looked at and that can get pretty pricey. One of the few software that actually bills for reads which is pretty unconventional. The query speeds also aren't that fast for uniques data.

Summary:

It's a necessary piece of the pie for us but not the most user friendly.

Benefits:

Very quick time to deliver Fully managed Performance is great Query features are robust Great documentation Great Uptime Great support

Drawbacks:

Ability to delete/amend data is very limited - this is by design and allows them to do the other great things they do but definitely something to b... Read more

Ability to delete/amend data is very limited - this is by design and allows them to do the other great things they do but definitely something to be aware of. Doesn't allow for sending events idempotently, which means if the request is received but the response fails and you send the event again you can end up with duplicate events. Which means you have to query for the event before deciding to send again or not.

Summary:

Benefits:

1. The ability to stay current (45-90 days behind - depending on data availability). Looking at last years results when you are on a new campaign ... Read more

1. The ability to stay current (45-90 days behind - depending on data availability). Looking at last years results when you are on a new campaign or spending in places you never have before is always only half the picture. 2. The ability to adjust the model structure as you learn more around variables that may impact. I can now add in eComm impact as I gain data in this area, etc. 3. Challenging the "norms" of the past. Media purchasing today is different than 2010 so why should the norms be the same.

Drawbacks:

1. Requires more "hands on" (versus throwing over the fence to throw back). This has the pros of more knowledge developed but the con on time. 2. ... Read more

1. Requires more "hands on" (versus throwing over the fence to throw back). This has the pros of more knowledge developed but the con on time. 2. Tool is new(er) and they are constantly updating and making easier to use. It is very functional today, and will likely even be easier by the time you read this, but there pains with this growth depending on how new you join. Pro of this is that you can help direct that growth.

Summary:

We are moving spending based on new buying service, new copy campaigns, and current data in real time. We are utilizing in full co-operation with ... Read more

We are moving spending based on new buying service, new copy campaigns, and current data in real time. We are utilizing in full co-operation with HAVAS (media buying) to maximize ROI when it is appropriate. We are having smart discussions around when ROI is not the first priority (competitive blocking, new item introduction, etc.). Overall, a much improved conversation versus our once a year conversation from traditional Marketing Mix.

Benefits:

Gives us a good sense of ROI and helps us make decisions on tactics for the future.

Drawbacks:

Not super user-friendly. Takes a bit of onboarding.

Summary:

Overall the working experience and relationship is good. Working through a data input restatement to ensure data accuracy.

Benefits:

What attracted us most to Keen was the cadence of reporting and granularity of the output. Waiting 6-12 months is often too long to action on the r... Read more

What attracted us most to Keen was the cadence of reporting and granularity of the output. Waiting 6-12 months is often too long to action on the results and similarly, only having results at a broad channel level did not give us the level of detail needed to make optimizations. Keen has solved for both of those concerns.

Drawbacks:

The biggest challenge has been the way spend is amortized over the course of the campaign versus tied to the specific time period. This does not al... Read more

The biggest challenge has been the way spend is amortized over the course of the campaign versus tied to the specific time period. This does not always align with the way we secure media.

Summary:

The customer service with Keen has been one of the best features. The support team is always quick to walk us through solutions or take over a proj... Read more

The customer service with Keen has been one of the best features. The support team is always quick to walk us through solutions or take over a project for the sake of time.

Benefits:

The ability to run scenarios in the software allows for the marketing team to align on the most efficient and effective marketing tactics to maximi... Read more

The ability to run scenarios in the software allows for the marketing team to align on the most efficient and effective marketing tactics to maximize the spend's ROI and NPV.

Drawbacks:

The training on the system has to be very detailed so the inputs and constraints are captured accurately to generate applicable results.

Summary: