Compare MIDA Keen Decision Systems и Pro Plus

Take a look at comparison of based on the customers reviews. The rating is calculated in real time from reviews of customers.

Starting price from 1 usd. from 1 usd.
Who this service is for

Keen's innovative Marketing decision platform unifies statistical analysis across marketing's disparate channels (digital, traditional media and ev... Read more

Cloud-based application for businesses that provides solutions for data visualization, numerical analysis, simulation etc.

Rating
4.2 / 5
0 / 5
3D CAD software features
Modeling & Simulation
Modeling & Simulation
Big Data software features
Data Discovery
Data Discovery
Statistical Analysis software features
Multivariate Analysis
Regression Analysis
Statistical Simulation
Time Series
Multivariate Analysis
Regression Analysis
Statistical Simulation
Time Series
Inventory Control software features
Forecasting
Forecasting
Energy Management software features
Benchmarking
Benchmarking
AIOps Platforms software features
AI/Machine Learning
AI/Machine Learning
Supply Chain Management software features
Demand Forecasting
Demand Forecasting
Interface screenshot
Desktop & Mobile Platforms

Cloud-hosted / box software

Cloud-hosted / box software

Support Working hours, Online Working hours, Online
Training
Documentation
Webinars
Personal
Online
Documentation
Webinars
Personal
Online
Reviews
5 / 5

Real VALUE in real time

Benefits:

1. The ability to stay current (45-90 days behind - depending on data availability). Looking at last years results when you are on a new campaign ... Read more

1. The ability to stay current (45-90 days behind - depending on data availability). Looking at last years results when you are on a new campaign or spending in places you never have before is always only half the picture. 2. The ability to adjust the model structure as you learn more around variables that may impact. I can now add in eComm impact as I gain data in this area, etc. 3. Challenging the "norms" of the past. Media purchasing today is different than 2010 so why should the norms be the same.

Drawbacks:

1. Requires more "hands on" (versus throwing over the fence to throw back). This has the pros of more knowledge developed but the con on time. 2. ... Read more

Summary:

We are moving spending based on new buying service, new copy campaigns, and current data in real time. We are utilizing in full co-operation with ... Read more

William (Bill) M.
4 / 5

Good Product

Benefits:

Gives us a good sense of ROI and helps us make decisions on tactics for the future.

Drawbacks:

Not super user-friendly. Takes a bit of onboarding.

Summary:

Overall the working experience and relationship is good. Working through a data input restatement to ensure data accuracy.

Susan K.
4 / 5

Fast, Actionable Results

Benefits:

What attracted us most to Keen was the cadence of reporting and granularity of the output. Waiting 6-12 months is often too long to action on the r... Read more

What attracted us most to Keen was the cadence of reporting and granularity of the output. Waiting 6-12 months is often too long to action on the results and similarly, only having results at a broad channel level did not give us the level of detail needed to make optimizations. Keen has solved for both of those concerns.

Drawbacks:

The biggest challenge has been the way spend is amortized over the course of the campaign versus tied to the specific time period. This does not al... Read more

Summary:

The customer service with Keen has been one of the best features. The support team is always quick to walk us through solutions or take over a proj... Read more

Adam C.
4 / 5

Keen provides insights to drive an efficient & profitable marketing mix

Benefits:

The ability to run scenarios in the software allows for the marketing team to align on the most efficient and effective marketing tactics to maximi... Read more

The ability to run scenarios in the software allows for the marketing team to align on the most efficient and effective marketing tactics to maximize the spend's ROI and NPV.

Drawbacks:

The training on the system has to be very detailed so the inputs and constraints are captured accurately to generate applicable results.

Summary:

Diane P.

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