Official Measure of the Digital World. Try it now. Similarweb is the fastest, easiest way to discover what’s really happening online. Backed by the world's most intelligent and comprehensive view of digital traffic, our platform gives you the data and insight you need to win – and win big – online. Learn more about SimilarWeb Pro
Web Analytics Software
We collected the best Web Analytics Software for your business in 2021. Compare product reviews and features, find new alternative tools and help your business to beat the competitors. Every business has unique characteristics, so we have compiled a software rating including descriptions, features, alternatives and compared with competitors. Find the perfect software for you.
Sort by:
Show by:
To Favorites
To Favorites
Personalize messages with simple and powerful marketing automation Send the right message at the right time to convert more leads with Freshmarketer. Learn more about Freshmarketer
To Favorites
Stop Google Ads Click Fraud and Facebook Ad Fraud with ClickCease. A top-rated Click Fraud protection and detection software, ClickCease helps advertisers and brands boost their PPC campaigns and save their ad spend by blocking fake clicks and audiences. The solution features 24/7 campaign monitoring, automated real-time IP blocking, site recorder, custom detection rules, and detailed reports. Learn more about ClickCease
To Favorites
Smartlook is a qualitative analytics solution for web and mobile helping over 300,000 businesses of all sizes and industries answer the whys behind users actions. Why do users churn, or why arent they using that feature? Eliminate the guesswork: always-on visitor recordings and heatmaps show real user behavior, while automatic event tracking and conversion funnels reveal trends in behavior. Not just numbers and graphs, Smartlook tells you why users behave the way they do. Learn more about Smartlook
To Favorites
Contentsquare's #1 Digital Experience Analytics Cloud is a feature-rich, enterprise-class platform used by 800+ leading brands to uncover hidden customer behaviors and deliver better experiences. Capabilities like Zone-Based Heatmaps, Journey Analysis, Session Replay, Impact Quantification, AI Insights, Struggle Analysis & more provide unique insights, visualizations and recommendations Marketing, eCommerce, Operations, Product, UX and Analytics teams can use to optimize CX & fuel growth. Learn more about Contentsquare
To Favorites
Leading SEO Experts and Content Marketing Specialists Use Squirrly SEO Tools for WordPress. Squirrly SEO provides personalized routes (tells you exactly what to focus on) to rank each page in TOP 10 of Google. You will receive Expert Level advice from the 1st ever non-human SEO consultant that has studied over 600,000 websites over a period of 7 years. Everyone will start thinking you're an SEO Superstar, and the truth is: you will be. If you use all that Squirrly offers. Learn more about Squirrly SEO
To Favorites
B2B lead generation software that identifies the companies that visit your website, what they did on your website, and the key decision makers at those companies so you know who to contact. We built Visitor Queue because we weren't satisfied with the current software on the market! Utilize our modern UI/features to easily manage all your leads or one of our integrations to send leads directly to your CRM. 98% of your visitors leave without converting - find out who they were today! Learn more about Visitor Queue
To Favorites
Hotjar is the fast & visual way to understand your users. Hotjar is everything your team needs to get instant visual feedback, see how people are really using your site and uncover insights to make the right changes. Learn more about Hotjar
To Favorites
Mouseflow is a behavior analytics platform used to optimize website experiences towards improving conversions. With Mouseflow, you get 6 types of heatmaps built automatically for all your pages to truly understand what gets your visitors' attention, where they click, how they move on your site, their geographical location, how far they scroll your page and a live heatmap revealing dynamic elements interaction. Learn more about Mouseflow
To Favorites
Keyword and PPC research solution to help you outrank competitors, track your rankings, and increase web traffic. Learn more about SpyFu
To Favorites
Accelerate software adoption with Pendo. Deliver training inside software, where work actually gets done. Increase employee self-sufficiency and improve performance with contextual, customized product walkthroughs that users can explore and revisit at their own pace. Optimize your in-product training anytime without the need for technical resources. Remove friction and accelerate business results by embedding tool tips and in-app support wherever employees are struggling. Learn more about Pendo
To Favorites
TUNE builds technology that powers successful marketing partnerships across mobile and web. TUNE Partner Marketing Platform is the industry's most flexible SaaS platform for building, managing, and growing partner programs and networks. Headquartered in Seattle with hundreds of employees worldwide, TUNE is trusted by innovative affiliate marketers, the largest performance advertising networks, and iconic brands across the globe. Learn more about TUNE
To Favorites
With information about your brand scattered across the digital ecosystem, its never been possible to see a complete view of how consumers interact with your business online. Yext Analytics brings customer interactions into focus everywhere they occur. Purpose-built to show a true picture of your performance across sites, platforms, and devices, Yext helps you measure not only how well you rank in search, but how many of the facts that consumers see about your business you truly control. Learn more about Yext
To Favorites
ClicData is the first 100% cloud-based Business Intelligence software that is both complete and easy to implement. We enable Business Managers to make smarter decisions faster. Data & insights are the most powerful fuels to make your business rocket. It's why our solution is simple and yet powerful for every company, big or small, regardless of budget. A solution that's easy to use, easy to embed, accessible on any device, from anywhere. It's your data, it's your business Learn more about ClicData
To Favorites
Crazy Egg is a website optimization tool designed to help small businesses, eCommerce companies, digital agencies, and educational institutions analyze visitor's behavior across email and ad campaigns. The platform enables teams to investigate buyers' journeys, identify various audience segments present across the webpages, and recognize issues such as confusing navigation or form glitches. Using the A/B testing tool, administrators can set up specific goals to test webpages. Learn more about Crazy Egg
To Favorites
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Learn more about Semrush
To Favorites
The TapClicks Smart Marketing Cloud provides end-to-end business intelligence capabilities that include SEO, social and PPC reporting, automated order entry, set up and approval workflows, marketing performance analysis and the creation of interactive visual reports and presentations. TapClicks integrates more than 250 data sources via its Connector Marketplace to provide marketers with the ability to analyze data from the most popular marketing and advertising tools used in the industry today. Learn more about TapClicks
To Favorites
Squarespace is the all-in-one platform to build a beautiful online presence. Look like an expert right from the start with award-winning templates for your website, online store, or portfolio. Customize the design to fit your personal style and professional needs. Get found in search by more people with powerful SEO tools. Learn where your website traffic is coming from, what your visitors are looking for, and how they're interacting with your content or products with in-depth Analytics tools. Learn more about Squarespace
To Favorites
Moz Pro is an all-in-one SEO tracking and research platform built by industry experts that helps you master SEO and achieve your goals. Moz Pro offers innovative data sets and illuminating metrics, site audits, in-depth keyword research, link profile analysis, competitor data, rankings performance tracking, customizable reporting, and more. Gain access to our Q&A forum, hands-on support, and a wealth of resources for learning SEO. Learn more about Moz Pro
To Favorites
Agile CRM's software manages projects effectively with streamlined drag-and-drop project management tool, it¿s easy to manage tasks between your sales and marketing teams. The project management software encompasses different options to check and track the status of your projects. Learn more about Agile CRM
Web Analytics Software
Improve your marketing campaign performance due to obtaining accurate data on your customers – just use Web Analytics Software. Glean information about your site population, track the amount of time spent on the site, and so on.
What is Web Analytics Software?
Web Analytics Software helps to examine statistical data on visits and visitors in order to improve and get the resource and advertising campaigns optimized.
The acquired information allows you to determine the qualitative targets of advertising sites and their behavioral characteristics, which is useful for making competent decisions on the site development, content upgrade and optimization of the sales propositions. In addition, web analysis details traffic: its type, source, etc. Due to this data, one can get the best out of advertising campaigns, their budget and select the most effective advertising channels and platforms.
Web analytics software is designed to provide website owners with the web traffic statistics and information on how the site is used by the visitors. Thus, site sessions analysis makes it possible to select the most effective advertising and sales strategies for each lead category.
- Tracking the time spent on the site.
- Visit depth (i.e., how many pages the user has viewed).
- Pageflow.
- Monitoring user experience (for example, their response to a message or a pop-up offer).
- Tracing the users’ geography, as well as their demographic and social characteristics.
- Referral source monitoring (from which site, through which ad, request, etc.).
- Keeping records of completing desired actions (for example, clicking buttons or visiting pages), etc.
- Multiplatform integration.
- Scalability and efficiency.
- Reporting. The website analysis tool will collect information from all of your web products into a whole. Obtaining this data and presenting it in a human-readable fashion gives you a broad overview of your company’s performance.
- Web analytics plays an oversize role in business. Successful business growth is impossible without recurring analysis and viewing statistics. The software helps to identify shortcomings, point out the strengths of the web resource and the ongoing advertising campaign, and also correct further decision-making processes.
- Web analytics will tell you how many visitors you have on your site at a particular time, where they come from, what they do and how long they use the site. By analyzing the data provided, the company will have a chance to determine which activities are the most profitable.
- Analytics tracks how organic and paid traffic has evolved over time, and this will help the company to invest its time and money more efficiently.
- Tracking and enhancing the user experience, as well as keeping the content aligned with the user's needs, will lower the bounce rate and raise the website profitability.
- Within different marketing campaigns it’s possible to create traceable unique links. Tracing them will give specifics on how these marketing campaigns became available for users and whether they were income-generating.
- Data analysis enables you to find new perspectives within your business model.