Yext

Benefits:

The tracking of services for locations and the locations themselves are easily trackable. Eliminating and suppressing duplicate citations and incorrect publisher suggestions is absolutely easier than tracking any other way.

Drawbacks:

Support can take some time to provide answers. For the most part, this hasn't been a huge issue, but at times it was. This is not intuitive software and takes some time to get familiar with enough for basic use. Another big negative is that if we were ever to stop using Yext, the citations we purchased through Yext will be "unlocked" and basically lost. This seems like poor business in that you pay for an item so you expect to be able to keep that item unless you decide to sell the item.

In sum:

Overall experience has been positive. Not very easy to see an overall effect of the citations and services.

Benefits:

The Yext tool allowed us to efficiently provide directory/profile/listing services to our clients, without having to manually submit each individually. It saves us time and provides a better service.

Drawbacks:

Sometimes the features marketed don't align with expectations/results.

In sum:

Overall Yext is a good solution for our needs and certainly worth the money.

Benefits:

Lots of great new things about Yext: Google my business integrations, constantly adding new directories, knowledge tags, and analytics capabilities

Drawbacks:

There have been a few glitches but Yext has always been able to correct the issue in a timely manner.

In sum:

Yext has been such a valuable tool for my team. We have used other tools in the past such as MozLocal and BrightLocal and Yext has been superior for us. Yext is constantly innovating and coming out with more helpful tools for us to utilize with them. Our Yext representatives have been an amazing support system for us as well.

Benefits:

Before Yext, our listing distribution software took weeks to update directories. Now with Yext, I can make big changes within hours. Its duplicate suppression is powerful, its analytics tools are extremely useful, and their customer support is second to none.

Drawbacks:

There is troubleshooting with every product you use. There have been a few issues in our account with connections and categories, but the Yext team was quick to help us find a solution. It's

In sum:

With Yext, we saw a 288% increase in Google Search queries, a 320% increase in Google Customer Actions, and a 588% increase in listings reach.

Benefits:

This is a widely used and fairly easy to use software that allows us to manage listings for hundreds of clients. They also allow us to integrate their software with ours.

Drawbacks:

It can be very buggy at times. Sometimes things will connect and sometimes things will not connect.

In sum:

Overall we have to use Yext because it seems like they have a monopoly on directory listing software. It has been an okay experience but not great.

Benefits:

Yext makes local SEO easier by allowing agencies to manage multiple listings for businesses and individuals. Editing these listings across a wide range of networks and publishers can be done all within the platform and easily.

Drawbacks:

The platform can be difficult to learn when first setting up. The UI makes things difficult to find sometimes, as there are many features within the tool itself. Knowing what features are called and under which menu to find things can also be a bit difficult at first.

Benefits:

Yext has made it extremely easy for our franchise owners to update their business information on a single platform. This not only allows the correct information to appear on various sites, it also allows our franchise owners to update their information as needed. It's very simple and efficient.

Drawbacks:

The interface, I believe, could be easier on the eyes. However, I do enjoy the system as is.

In sum:

Yext has allowed our local businesses to appear higher in search due to the ability to add so much information to the platform including business hours, descriptions, holiday hours, featured messages, etc. We love the platform because it is easy to use and does not require daily monitoring.

Benefits:

We use Yext to help manage the listings of our clients and so far so good! They are super responsive and I love how everything is updated pretty quickly when you submit or if you have a question

Drawbacks:

The only thing that is a little confusing is the Review status and Cancelled status. If they are under review, it doesn't really give an indication of whether there is an issue or not and if a clients listing is cancelled, it doesn't really give you a reason as to why. You have to either resubmit it or ask Yext to clarify. Also, they do not do internal transfers if a client switches to our company- you have to cancel them out with the first company and then submit a new listing with Yext

In sum:

Overall Yext is great and super efficient with handling our clients listings!

Benefits:

This is an essential tool we use for the majority of our clients. Great for keeping business information consistent across the myriad of online listings.

Drawbacks:

No real cons to speak of beyond a couple of technical errors, which were quickly resolved by Yext support.

Benefits:

Yext offers an amazing product for managing your business location listings, review generation and website location page and schema markup!

Drawbacks:

Not much not to like... Yext is constantly addressing business needs ahead of the curve.