Compare EFI MarketDirect StoreFront и Propago

Benefits:

The software is easy to use and really shines compared to the other options on the market. The ability to showcase all of our products with one onl... Read more

The software is easy to use and really shines compared to the other options on the market. The ability to showcase all of our products with one online store and integrate it so seamlessly has been a very refreshing experience. The customer service is just as good, with quick responses and people who actually know what they are talking about.

Drawbacks:

That we didn't start using it sooner. I haven't found anything else wrong with it.

Summary:

Because we offer such a large range of products, we were having issues finding a web-to-print solution that would really allow us to showcase that ... Read more

Because we offer such a large range of products, we were having issues finding a web-to-print solution that would really allow us to showcase that in an easy to use storefront, and not just for our customers but for those setting it up. With our old software provider, we were too often being told "Well, we can't really do that" or "We might be able to do that, but there are going to be some major costs involved". With Propago, what you see is what you get, and what you see are a lot of really great options and solutions.

Benefits:

- The accessible back-end system coupled with a beautiful, highly-customizable front-end interface - Built by printers for printers

Drawbacks:

The warehousing function is a bit difficult to grasp, took a few training sessions with our Coach to fully understand the requirements + how to wor... Read more

The warehousing function is a bit difficult to grasp, took a few training sessions with our Coach to fully understand the requirements + how to work this function. However, this is a small piece of the puzzle...tree-top level, we are thrilled with everything.

Summary:

Our training coach, was such a gem!! Let's not forget about the rest of the Propago staff. We're a bit of a different case...we've been administeri... Read more

Our training coach, was such a gem!! Let's not forget about the rest of the Propago staff. We're a bit of a different case...we've been administering marketing asset management platforms for about 7 years now, so we're not new to this arena. However, it was new to have a team ready and willing to help you learn and thrive. It was new to speak with kind, real, invested, knowledgeable humans and not AI 'ninjas'. It was new to get real info and not canned responses such as 'It's in beta'. The staff is very real with you on if the system can or can't do something and if they are or are not planning to work on it. I do not have enough good things to say about the Propago staff, the service they've provided, and, I'm sure, will continue to provide.

Benefits:

-You can really get fine tunned control if you need it. -Flexibility is not an obstacle and the support people will go out of their way to make yo... Read more

-You can really get fine tunned control if you need it. -Flexibility is not an obstacle and the support people will go out of their way to make your vision happen - particularly in the world of functionality. -Integration with outside systems at the drop of a hat. Again, this is a strength of the support people.

Drawbacks:

-You really have to commit yourself and your organization so this platform works. If you go half way, your people will have to juggle multiple syst... Read more

-You really have to commit yourself and your organization so this platform works. If you go half way, your people will have to juggle multiple systems for what is basically the same thing. You don't want two systems, you want to grow with one. -One of the Pro's was Integration. If you find another system that will support your marketing effort in a completely new way- ask the support people at Propago- they probably have already had experience with a similar system or product.

Summary:

Propago is a very good platform for Marketing Management, from a central base. Particularly if you have a franchise situation. It limits very well,... Read more

Propago is a very good platform for Marketing Management, from a central base. Particularly if you have a franchise situation. It limits very well, so you don't have a bunch of mavericks messing with your brand. If you push the system to it's limits, Propago can help you control things from message to warehousing and supply logistics. I have four years of work with this system with a couple dozen long term clients.

Benefits:

Drawbacks:

Summary:

The storefront is very intuitive versus many other marketing resource management platforms. Help Desk inquiries from users who experience issues na... Read more

The storefront is very intuitive versus many other marketing resource management platforms. Help Desk inquiries from users who experience issues navigating the storefront and placing their orders are very low. One of our greatest challenges, albeit a good one, is getting our staff and clients to uncover and embrace the depth of information and reporting available to analyze product usage and trends to make good business decisions. We are constantly challenging our internal processes and streamlining "the way it has always been done" with the tools we have available. As a manufacturer, the comprehensive Production module allows us to easily facilitate and manage production workflow from receipt of an order through shipment. This is one aspect that separates this software from many other solutions in the market that are more like a Hollywood set; a pretty picture in front, but just a few two-by-fours holding it up in the back. A stellar software for the management of tangible marketing materials, having some form of digital campaign management capability, even a basic solution, would really enhance the offering and open up a new universe of prospects for our sales team. Overall, software support has been very good. All submitted issues are acknowledged, and the majority are resolved quickly.